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Posts Tagged ‘Jim DiPiazza’

Lowe Campbell Ewald Wants to Help Keep California Golden

Lowe Campbell Ewald, Los Angeles teamed up with newly created brand Energy Upgrade California in a state government effort to start a conversation around energy and water use management in anticipation of the summer drought season, predicted to be one of the worst in the state’s history.

Since California is a fragmented state, with its citizens pledging allegiance to a specific region, Lowe Campbell Ewald knew they needed to draw on a unifying factor. So they leveraged the bear from California’s state flag, turning him into a relatable character who sits atop the flagpole by day and enjoys all the state has to offer his work day is over, while also educating Californians on how they can help California stay golden. In the spot, he shares valuable tips like replacing old bulbs with LEDs and using a programmable thermostat. He concludes by directing viewers to Energy Upgrade’s site. With a perilous drought season ahead, hopefully citizens of the Golden State heed his advice. Credits after the jump. Read more

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Campbell-Ewald Did Indeed Hire a New ECD in LA

Jeez louise, it took long enough. After literally hearing nothing from the Campbell-Ewald camp for nearly two weeks of inquiries, we’ve finally received official world that the Michigan-based agency had indeed appointed a new executive creative director for its West Hollywood office. Who, you may ask? Well, none other than Jim DiPiazza, who if you recall vacated his ECD post at San Francisco shop Swirl a few months ago after almost a year of service. Well, DiPiazza’s Cali agency tour continues as he’s signed on with C-E to, what tipsters say, “invigorate that office.”

Prior to his brief stint at Swirl, DiPiazza spent 18 months at Deutsch LA, where he served as a creative lead on Volkswagen and penned the “Black Beetle” campaign for the automaker. In addition to DiPiazza’s hiring, Campbell-Ewald has also welcomed former Siltanen & Partners CMO/Chiat LA alum Ruth Amir as director, solutions planning. The agency’s West Hollywood branch currently counts clients including Kaiser Permanente, Chicken of the Sea, Los Angeles Tourism & Convention Board, Ghirardelli and McKesson.

Swirl Quickly Adds New ECD

Just days after the departure of executive creative director Jim DiPiazza, San Francisco-based shop Swirl has found his replacement in Kevin McCarthy, who has spent time as a creative director at Y&R San Francisco, ECD at Grey’s Bay Area location, VP/GCD at McCann and ECD/partner at MVBMS (formerly Euro RSCG).

John Berg, managing partner at Swirl, says of his latest hire in a statement, “Kevin is a masterful team builder. He is highly collaborative both internally and externally. His desire to work cross-platform makes him the perfect person to lead our creative efforts and help continue our growth.”

DiPiazza, Swirl Part Ways

Well, it looks like Jim DiPiazza is on the market again as we’ve received confirmation that the creative, who joined up with San Francisco-based Swirl as ECD last June, has parted ways with the agency. From what we’ve been told, it was a mutual decision and Swirl’s managing partner John Berg states, “We wish Jim the very best in his future endeavors and are grateful for the contributions he made to the agency.”

Prior to Swirl, DiPiazza spent 18 months at Deutsch LA, where he penned the Black Beetle Super Bowl campaign from last year and was a creative lead on the VW business. During his career, he’s also served as a senior creative at the likes of McCann Erickson and what was then Foote Cone & Belding in San Francisco. As for Swirl, sources familiar with the matter are telling us that the agency has picked a new ECD, who should be announced soon.

 

Wednesday Morning Stir

-San Francisco shop Swirl, which hired Deutsch LA alum Jim DiPiazza as ECD earlier this year, supports Little Kids Rock for the holidays (above). link

-Here’s to you, the protester, who earned TIME‘s 2011 “Person of the Year” honors. link

-LBi is continuing its non-partisan work for Americans Elect. link

-Omnicom-owned Critical Mass, which is proclaiming to be Santa’s new digital AOR (yeah, don’t ask), has rolled out “MakerBot Things-O-Matic.” link

-”Creative” tops LinkedIn’s most overused buzzword in profiles this year. link

DiPiazza Dips from Deutsch LA, Heads Back to SF

After 18 months spent as VP/associate creative director at Deutsch LA, Jim DiPiazza (left) has headed back to the Bay Area to take on the ECD post at San Francisco shop Swirl, which has worked with brands including eBay, Jamba Juice as well as the San Francisco Giants.

During his stint at Deutsch LA, DiPiazza was one of a handful of creative leads on the Volkswagen business, helping the agency land the account (as well as HTC) and eventually serving as ACD/copywriter on the Black Beetle Super Bowl campaign that supported the launch of the redesigned 2012 VW Beetle. Before Deutsch, DiPiazza, whose mantra is “I hate advertising. I prefer entertainment that sells,” worked as an ACD at FCB San Francisco before moving on to creative director posts at McCann New York and David & Goliath.

DiPiazza’s departure follows that of another notable Volkswagen creative, senior copywriter David Povill, who worked on “The Force” and headed to W+K in April.

Update: Joining DiPiazza at Swirl is John Berg, who stepped down from his president/CEO post at Y&R West in March and is now signing on with his new agency as managing partner.