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Posts Tagged ‘Jim Elliott’

Y&R NY Taps Richard Sherman for Campbell’s


Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump. Read more

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Y&R NY Celebrates ’5 Second Filmmaker’ for Dell

For the latest in the brand’s “Learning Meets Doing,” Y&R New York teamed up with Über Content and director Adam Gunser to create a mockumentary celebrating “5 Second Filmmaker” Marty Goldberg.

Goldberg is the (fictional) king of the the 5-second film, taking home the “Cinco” award year after year and employing “The Goldberg Method” while grooming his assistant and protege. Seemingly targeting the growing popularity of the short-format Vine, the mockumentary mostly seems to be trying too hard and its humor never really hits it mark and struggles to find a cohesive tone. Most of the time, the spot seems to be mocking Goldberg, but elsewhere seems to celebrate his working methods showcasing Dell technology. Also worth noting is that the brevity-mocking video feels long at 2:15. Goldberg could have done it in five seconds. Stick around for credits after the jump. Read more

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

Y&R New York Get Patriotic for Ball Park

Where’s the ball park? That’s one question that comes to mind after viewing Y&R New York’s patriotic spot for Ball Park’s new premium hot dog, Park’s Finest, the latest iteration of the “So American You Can Taste It” campaign. The other being: “Hey guys, are you sure you want to celebrate the invention of the cotton gin? It did kind of lead to the expansion of slavery in the Antebellum South.”

The goofy, 30-second spot, called “Greatest Invention Ever,” sees a man holding an eagle positing that Ball Park’s Park’s Finest are America’s greatest invention, much to the chagrin of Eli Whitney and Benjamin Franklin. Its ridiculous brand of humor seems somewhat studied, and mostly fails to hit the mark. The spot ends with a group of guys grilling up the new premium dogs, and, in a nice touch, the smoke forms a map of the United States. That there isn’t a ball park at any point in the spot feels like a miss though, as it’s a clear association with the brand. (And, hey, ties right in with the whole “greatest American invention” thing.)

The new Park’s Finest ads will air across broadcast and cable networks, as well as on Pandora radio, beginning this week. The larger “So American You Can Taste It” campaign also includes digital, social, shopper marketing and PR elements. Stick around for credits after the jump. Read more

Dell, Y&R New York Show Brothers Can Get Along with Proper Technology

What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so a little more, considering it’s going to run during the Olympics. With whimsical storytelling and a few colorful scenes, there’s enough material to hold your attention for the time being.

The story focuses on two brothers, the Kavanaughs, who have a strong connection, even as children. They grow up to start a business together, Kavanaugh & Kavanaugh, not to be confused with Kavanagh & Kavanagh, a real law firm in Millville, NJ, I found on Google after watching. The Kavanaugh brothers, who have never been separated, know that they must for their business to succeed. So, one brother heads to Asia to globalize the company. How do they do this? With Dell products and with tablets that aren’t affected by blackouts. There’s a good story here, and I must give credit for the lack of overbearing product placement, but this spot could use a bit more verve. Credits after the jump.

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Y&R, VML Unveil New ‘Beginnings’ for Dell

Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. Read more

UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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Dell Ups its Game, Brings a Graphic Novel to Life

From Dell’s lead agency Y&R NY comes this enchanting new TV spot that tells the story of a cubicle slave named Thomas and his aspirations to be something more.

Obviously, 2013 finds Dell in quite a different spot than they were in a decade ago. While “Dude, You’re Getting a Dell” was seen as a major success in convincing parents worldwide that their college-bound spawn actually needed a computer, the company is now the butt of tech jokes. In fact, consider this headline from last week’s edition of The Onion: “Dell Acquired By Gateway 2000 In Merger Of 2 Biggest Names In Computer Technology.” Yes, Michael Dell‘s buyout of the company is seen to be as relevant as Gateway 2000. Ouch.

Dell has been relying big on Y&R, especially after parting ways with Sid Lee and Arnold in January. With spots like “Thomas: Creator of an Alternate Universe,” Y&R proves that Dell made a wise move consolidating their commercial work with one agency. Not only do we get some great visuals, but we actually see the Dell XPS laptop in action, looking (to be honest) surprisingly forward-thinking for a company that my generation sees as playing catch-up for the last few years. Add to great advertising some bold business moves, and Dell could yet find the pathway to long-term profitability. Credits and a behind-the-scenes clip after the jump.

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So Tell Us Ad Industry, Are You Feeling Cynical or Inspired?

Just for shits and giggles during Advertising Week, the folks at Y&R and VML launched a site that gauges the psyches of the ad community on specific days and events during the year. Whether it be Mother’s Day, Thanksgiving, the Mad Men premiere or, hell, Advertising Week, you can share your feelings by voting “Cynical” or “Inspired.” Wait, no Halloween? Anyhow, you can click through and check out a data visualization chart that displays cynicism levels. If anything, this will distract you from your day for two seconds.

The Y&R camp tells us, “We were asked to do a house ad that would run in the Advertising Week printed program guide. We quickly examined last year’s issue and saw that most ads from agencies weren’t too inspiring… Hey! That’s it! Most people in advertising are the opposite of inspired – cynical. And they’re probably cynical about Advertising Week. So how do we get them excited about it? We looked up the event list and noticed quite a few that were interesting and possibly inspiring. That’s when the idea crystallized – there are many events that happen every year that are deserving of both cynicism and inspiration.”

Credits after the jump.

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Jane Barratt Leaving Y&R, Sebok Stepping In

After spending nearly 18 months as president of Y&R New York, Jane Barratt is leaving the agency to “pursue other opportunities.” As a result of her departure, Tom Sebok, current president/CEO of Y&R North America, will be stepping in to fill the role.

With Sebok taking over for Barratt, Y&R global CEO David Sable will assume responsibility for the North American region for the time being. In a statement, the chief exec says, “We have an absolutely fantastic new Chief Creative Officer in Jim Elliott.  We have brought back Channel Planning with the appointment of Sue Kaufman, fine-tuned our approach to Brand Planning with the addition of Chip Walker, and built a competitive new business machine under Chris Hayes.  The tough news is behind us. We need to invest in this moment with the most experienced leadership and support.”