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Posts Tagged ‘Jim Riswold’

Young Glory Team Launches Global Talent Agency

The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.

Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.

“We realised that we were sitting on a real goldmine of talent  - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of  creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.

YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Op-Ed: Your Ads Are Not Art. Just As Your Shoes Are Not Gumbo

Houston-based freelance creative Chuck Hipsher, who you may remember from his ode to Chevy last month, is back with another column. This time, our scribe’s intent is to “challenge ad creatives to make certain that they are channeling their creative energy into the space they truly love. It can’t just be a paycheck.” We’ll let him take the floor from here. Read on and if you’d like, you can check out his blog here

Having come from a painter’s background  – and I don’t mean the painting of walls or ceilings – although I performed those jobs to make ends meet – I always viewed my ad work as very intimate and somewhat self-expressive. Nearly precious. Mostly because it eventually replaced my artwork, so I had to rationalize that decision.

Advertising became my passion. My obsession. My dedication. My joy.

To my old artiste friends, I sold out when I put down my brushes and picked up my magnifying glass. When I decided that advertising was far more interesting and sexy than sitting in a cold, lonely studio, staring at a canvas and wondering if it was worthwhile, reasonable, or even sane to want to try and top de Kooning or Pollock.

Early in my ad career, I developed a tendency to disagree. And while it was annoying to some, it was a healthy habit, carried over from my days of painting. The habit saw me questioning every step of the way in the creation of an advertisement for any of the clients I worked on. It became somewhat routine. It was the same argument I had with myself when contemplating a nearly finished painting and wondering, “Is it right? Is it done? Is it worthwhile? Will people like it – or even get it?”

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Aussie, SF Teams Take Young Glory 2 Crowns

It’s been a while since we’ve checked in with the 30-and-under global creative battle that is Young Glory. Well, season two is now in the books and just like last time, there are two creative teams–one professional, one student–that the YG folks have crowned the most consistent throughout the eight-month battle. The Australian duo of Tristan Viney and Kieran Adams –aka Invisible Pants–took home professional Young Glory honors, which this year were determined by judges including ex-W+K adman Jim Riswold, now-former CP+B ECD Tom Markham and TBWA worldwide digital CD, David Lee.

You can click through the image above for a visual narrative of the YG2 professional battle, which also included submissions from TracyLocke (which took 2nd place), Tribal DDB and BBDO creatives. Below and after the jump are a couple of examples of Invisible Pants’ work throughout YG2 and a full rundown of the competition, in both pro and student categories, can be seen here.

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Richard Branson Wants You to Fix the War on Drugs

We’ve covered a few of the Young Glory briefs from previous months, like when Jim Riswold wrote, “Islam has an image problem…fix it…with a poster,” and now that it’s March, we’re back with highlighting another impossible task for young creatives to tackle. Courtesy of Sir Richard Branson, Sid Lee, and C2-MTL, this month’s theme is the failed war on drugs.

Project Boot Camp has two categories for students and young professionals, respectively. The contestants submit their ideas online and can win small prizes and travel packages that aren’t worthy of someone who is trying to solve the global drug crisis. If a contestant came up with a serious idea capable of stopping drug violence, he/she should be given a bit more than a trip to Montreal. (He/she also would’ve done something that nobody in the American government has ever accomplished, so extra kudos to that person…)

Once the winners are chosen, Sid Lee, led by its Montreal co-CD/partner, Eva Van Den Bulcke, will take the original ideas and try to create a campaign that puts the war on drugs on the social agenda. I think this whole contest is supposed to be noble, and deep down it might be, but it also reeks of self-importance and futility. This month, war on drugs. Next month, we should create a poster that ends racism. Ready…go!

After the jump, you can watch a C2-MTL promotional video. Hint: The people who solve the war on drugs get to go here for free.

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Friday Odds and Ends

-A year after the termination of its shareholder agreement, Publicis Groupe has bought back nearly four-million shares from Dentsu. link

-Psyop/MJZ alum Cally Morton has joined Culver City/Vancouver-based VFX house Zoic Studios as executive producer in the commercial division.

-GE has teamed up with Tongal to honor National Inventor’s Day via a challenge for young inventors. link

-Global social media agency We Are Social has launched a new paid media offering and has hired TBG Digital alum David Gilbert to lead the way as media director.

-NYC agency Campfire continues its work for HBO, hyping the Feb. 19 season two Blu-Ray/DVD release of Game of Thrones by inviting fans to take the “Night’s Watch Oath.” link

-Ad man-turned-artist Jim Riswold has named the winner of his specific ‘Young Guns’ brief and explains how he came to his decision. link

-Omnicom-owned retail/shopper market agency Integer Group has opened up shop in Walmart’s home turf of Bentonville, Arkansas. link

-Deep Focus has opened the doors to its “creative newsroom for hire,” Moment Studio. Take a stroll through via the clip above. link

-Philly-based agency LevLane has promoted Emily Verna to account manager.
FYI, we’re off Monday, Feb 18 for President’s Day. We will resume regular posting on Tuesday.

Ex-W+K Adman Riswold Takes Helm of Dec. ‘Young Glory’ Battle, Hopes to Save Islam

Out with November’s Sandy-themed brief, in with December’s as the folks behind the 30-and-under creative competition, Young Glory, have revealed details of this month’s installment, which features Jim Riswold as judge and jury. Riswold, who has taken on a new career as a contemporary artist (or “fake artist” as he puts it) in recent years, is perhaps best known from his days at W+K (he was Dan Wieden‘s first copywriter) as the creative force behind classic Nike campaigns including the Spike Lee/Mars Blackmon work and “Bo Knows.”

Well, it’s now the noted former adman’s turn to send out his Young Glory brief. According to Riswold himself, he’s “never been one for long briefs,” so his simply states, “Islam has an image problem… Fix it… With a poster.” You can read the rest of his note to you the Young Glory entrants here, view round 1 student winners here and professional winners here. You have til the end of the month, contestants, have at it.



Friday Morning Stir

-Steve Hayden, Martin Puris, Jim Riswold and John Webster are next year’s inductees into the One Club’s Creative Hall of Fame, which will hold its gala on January 22 in NYC. link

-Metro Trains Melbourne, McCann Melbourne and the musical stylings of Tangerine Kitty tell us all about “the dumb ways to die.” link; link

-Howard Draft is being honored this week by the ROI Festival in China with a lifetime achievement award.

-Here are comScore’s October 2012 online video rankings. link

-The brains behind Google AdSense talk sense about their new, “larger, brand-friendly” ad sizes. link

-Feb 28, 2013 is the expected date for Dentsu’s acquisition of Aegis to be complete. The latter has also reported 14.5 percent revenue growth for Q3 of this year. link