FleishmanHillard is primarily known for its PR and strategic advisory services, but today brings a new, traditional ad spot created by the agency for client Pure TalkUSA, a no-contract mobile service provider.
The ad addresses a very real problem: kids using their parents’ credit cards to spend money on smartphone games.
Here’s the :30 for “Jeremy”:
Nice tagline at the end there.
Fleishman ECD Nick Childs says:
“Part of that ‘smartphone consequence’ is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way…and help Pure Talk become the voice of reason for budget-minded Americans.”
For the record, we feel like the mom in this campaign should be glad that her son didn’t follow the FDA’s model and spend money turning himself into a C-list celebrity in “Kim Kardashian: Hollywood.”