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Posts Tagged ‘Jimmy Bullard’

FleishmanHillard Gives Two Thumbs to Pure TalkUSA

FleishmanHillard is primarily known for its PR and strategic advisory services, but today brings a new, traditional ad spot created by the agency for client Pure TalkUSA, a no-contract mobile service provider.

The ad addresses a very real problem: kids using their parents’ credit cards to spend money on smartphone games.

Here’s the :30 for “Jeremy”:

Nice tagline at the end there.

Fleishman ECD Nick Childs says:

“Part of that ‘smartphone consequence’ is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way…and help Pure Talk become the voice of reason for budget-minded Americans.”

For the record, we feel like the mom in this campaign should be glad that her son didn’t follow the FDA’s model and spend money turning himself into a C-list celebrity in “Kim Kardashian: Hollywood.”

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Arnold NY Gets Sensitive for Unilever’s Simple

Arnold New York has a new campaign for Unilever’s brand Simple, the leading “perfume and color-free” skin care brand in the UK for over 40 years which launched in the US back in 2012.

Evolving from the idea that all skin can be sensitive, especially with the impact of cold, heat, wind, and city pollution, the campaign takes an approach to match its product’s name. Arnold dramatizes the idea by projecting images of possible triggers for sensitive skin (UV rays, stress, pollution, etc.) directly onto skin. It’s a straightforward but visually interesting approach that attempts to demonstrate that “the best way to fight the harshness is through the kindness of Simple.” Whether it can help Arnold build the brand into a powerhouse this side of the Atlantic remains to be seen. Credits after the jump. Read more