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Posts Tagged ‘Jimmy Cliff’

And Now, Your Weekly Video Miscellany

With the Super Bowl around the corner, you can expect the annual onslaught of teased ads, brands’ attempts to maximize bla bla here’s this week’s videos.

6.GoDaddy’s ads, which typically blow harder than a 747 on takeoff, are the pariah of the Super Bowl. Not this year, however, as the brand finally stepped away from hot chicks into the realm of product benefit. And humor. And Danica Patrick is finally used in an intelligent way. Maybe I like this ad because the previous spots were so bad. (h/t Business Insider)

5. SportsCenter + Swedish Chef + Henrik Lundqvist (hockey player). That’s all you need to know.

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VW Squashes Rage, Unites Crazy Viral Stars via Jimmy Cliff Singing ‘Partridge Family’ Tune

Yep, it’s just as silly as it sounds, and so is this pre-Super Bowl spot from Deutsch L.A. for Volkswagen, which lured reggae legend Jimmy Cliff, the man behind The Harder They Come, to, as anyone would imagine, sing the quintessential Partridge Family tune, “Come On Get Happy.”

Why? Well, to bring the mentally unstable YouTube stars of yore together, of course, including Ohio Republican gone-berserk Phil Davison, “sad football fan” and others. With the Star Wars nods behind them (for now), Deutsch LA and VW having Cliff imbue the spirit of the Partridges and reuniting some of the biggest viral stars in recent memory yet again refreshes the brand and should be enough to put football fans at ease–well, at least until kickoff. Credits forthcoming.