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Posts Tagged ‘Joachim Back’

Wednesday Odds and Ends


-Tool adds Jaci Judelson to its directorial roster (photo above). link

-Native video advertising startup Buzzoola will announce the completion of a $4 million seed round from I2BF Global Ventures’ I2BF Digital investment arm tomorrow.

-Third annual ‘MRM//McCann I Am’ contest winner announced. link

-Retail-focused search agency CPC Strategy LLC has been named an official Google Shopping Partner.

-Post-production company /Wildchild/+bonch has added the following creatives from Red Car: editors Deirdre Bell, Charlie Cusumano, Keith Olwell and Michael Sullivan, creative director David Winkfield, managing director Scott Spanjich and senior producer Val McAndrews. Additionally, /Wildchild/+bonch welcomes Scott Spanjich as managing director. link

-Anonymous Content signed Academy Award-winning director Joachim Back for commercial representation, as well as film and television management.

-true[X] just moved into a new office in Union Square at 853 Broadway, as well as relaunching its Los Angeles office in a new space. They also recently opened Chicago and Seattle offices.

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Miracle Whip Scours Twitter, Cautions Against Being ’2Quick2Judge’ on Oscars Night

It looks like Miracle Whip, with the help of McGarryBowen Chicago, lit up the Twitterverse last night during the Academy Awards as part of its “Keep an open mouth” campaign. The brand trolled the microblogging service during the ceremony looking for negative statements being made on Twitter about actors on the red carpet and encouraged users not to be “2quick2judge.” Why? That was the hashtag being used by the brand, which tied in its Twitter scouring with a new commercial called “Witch Hunt” that was directed by Joachim Back of Park Pictures (above). Here are some examples of last night’s Twitter back-and-forth below:


Men Trampled by Women for Shoes, QuikTrip Sandwiches

The confusing thing about this spot from the Richards Group and Park Pictures director and Oscar-winner Joachim Back is which of the groups in question needs to buy a sandwich from QuikTrip?

Is is the men, attempting to console each other before they are trampled to death by women with a hunger for cheap shoes, that don’t have time to take a long lunch break lest their store fall into even greater disrepair? Or is the women, driven mad by the siren call of discounted footwear, that are forced hit up the local convenience store for nourishment before trampling the poor shoe stores employees? Either way, someone in this town devoid of Subway or Quiznos is getting an Italian sub from QuikTrip, and at least once person is ending up in the hospital.

It’s sexist, it’s silly and all in good fun (on par with that movie Confessions of a Shopaholic), but give a convenience store credit for taking a creative leap with their marketing once in a while. Judging by QuikTrip’s website, the store could be planning for a total image redesign soon, so expect to see a lot more ads like this in the future. Caps lock-addled credits after the jump.

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