Posts Tagged ‘Joaquin Machado’
In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.
As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).
While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?), we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.
From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.
If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.
It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.
A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).
As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.
180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.
Full credits for the spots after the jump.