There’s no children’s choir singing hymns of impending doom a la Jeff Goodby‘s controversial pro-Obama submission (which has since been pulled, drats), but now-official Martin Agency CCO Joe Alexander and a few of his pals make clear their political leanings via the clip above. The spot, dubbed “Let’s Finish the Job,” was created outside the agency and actually originated with SVA students who Alexander taught last year. It’s perhaps a bit less divisive than what Goodby was preaching, but reiterates what many were chanting during President Obama‘s stop in Ohio this morning: “Four more years.” Feel free to leave your kudos or scorn below. Credits after the jump.
Posts Tagged ‘Joe Alexander’
We were wondering why that sense of deja vu was creeping over us. Four months after first reporting that Joe Alexander was essentially replacing John Norman as the creative leader of the Martin Agency, the Richmond, VA operation has finally anointed the former as chief creative officer.
Suffice it to say that it’s been a pretty quick ascent to the Martin mountaintop for Alexander, who only in February was named ECD at the agency before succeeding Norman a few months later. Then again, perhaps it’s merited considering the new CCO has been with Martin Agency for nearly two decades. During his lengthy stay, Alexander has led creative on campaigns for the likes of Wal-Mart, UPS and JFK Library, most recently serving as CD on the “Clouds Over Cuba” online doc for the last client. At the very least, we’ve got a new headshot to use this time.
Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore earlier this month with a Stateside print campaign brought to you by the Martin Agency. You can call this Mentos and its Richmond, VA AOR’s version of contextual advertising as fairly naughty ads will launch next week in various mags including Maxim, InTouch, People and Sports Illustrated that go hand-in-hand with the content within. We received four ads in all, though only three will be appearing in multiple publications (the raciest one above will, aptly enough, stay put in Maxim). Check out one below and one more after the jump along with credits.
So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be appointed at this point, we’ve been told that Joe Alexander (pictured), a two-decade Martin vet who was promoted to executive creative director a few months ago, will take over as the creative lead across accounts at the Richmond, VA-based agency once Norman’s departure is complete. No word on what lies ahead for Norman, who joined Martin Agency two-and-a-half years ago from W+K Amsterdam, but we’ve been told the agency “wishes him the best” and adds that the departure was “amicable.”
We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (most recently, the popular Yodeling Cat holiday effort) as well as the American Cancer Society and the JFK Presidential Library and Museum. In addition, this week, the Martin Agency launched an in-house project led by Alexander that’s aimed at helping a fellow employee who’s battling cancer.
Prior to Martin, Alexander had a brief stint as a creative director at TBWA\Chiat\Day and held copywriting jobs at the likes of Campbell Mithun early on in his career.
Those eyes. THOSE PIERCING EYES.
For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.
So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.
Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising and Hybrid chairs, respectively.
Best, if you best remember, left his ECD post at JWT last September to pursue a new “creative partnership,” which is a New York operation called Cog. Lavoie’s shop, of course, is now in the hands of Sir Marty and WPP. The Advertising and Hybrid categories have an entry deadline of Feb. 6. Check out the complete list of the aforementioned categories’ jurors, including Doner’s Rob Strasberg and W+K Amsterdam expat Jeff Kling, after the jump.
Now that he’s officially taken his CCO post at The Martin Agency, it looks like John Norman (right) is finally getting down to business. The Richmond, VA-based agency’s first creative lead in three decades unveiled a new group creative director tier at the agency, with veteran CDs Cliff Sorah, Joe Alexander, Steve Bassett, Delta hater Andy Azula and Nancy Hannon taking on additional responsibilities as GCDs, as will new additions Keith Cartwright and brothers Eric and Keith Tilford.
The aforementioned bros will also join forces with the agency’s studio and digital art leadership to create Design@Martin. In a statement, Norman says, “We’re just re-assembling the parts to make it even more nimble, even more technologically forward and even more social–we’re going to work more in groups.” Along with the creative shifts, Martin Agency is also redesigning the 30,000+ square foot second floor of the agency to accommodate the new “surround the work” style.