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Posts Tagged ‘Joe Alexander’

W+K Alum Martinez Lands CD Gig at Martin Agency

W+K vet Jordi Martinez has headed to Richmond, VA to assume a creative director position at the Martin Agency. Martinez, who just started in his new role this week, will be “ applying his knowledge of the digital space” to various accounts and helping out with new business efforts at Martin, which of course currently boasts a client roster that includes Geico, Pizza Hut, Mentos, the JFK Presidential Library, etc..

During his five-plus years at W+K, Martinez worked out of both the agency’s Portland HQ and the Amsterdam office. While he was at the latter serving as creative technology director, Martinez spearheaded W+K’s Dam Armada unit, which was launched in 2011 and focused on digital solutions, programming and product development. Along with Dam Armada, Martinez worked on the Honda Insight “Let it Shine” Vimeo takeover from 2009 as well as the digital component of Nike’s multi-award-winning “Write the Future” campaign. Martinez’s new boss at Martin, CCO Joe Alexander, says of his new hire, “Jordi’s the complete package—a great talent and an even better dude. He immediately gives us deeper depth across multiple disciplines, especially creative tech.”

To the Wannabe and/or Budding QBs Out There, Pizza Hut, Martin Agency Salute You

Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let’s try to fill the void with something we overlooked last week that is, well, football-related. Here’s a new effort from Martin Agency for Pizza Hut called “Hut Hut Hut,” which as you can imagine, plays off the latter’s name while highlighting the standard call made by quarterbacks to get the ball rolling, so to speak.

Instead of hiring actual NFL stars, though, this somewhat inviting clip, which is part of Martin’s Super Bowl push for the the Hut, salutes the fans, whether they be high-school football players, average joes, parents and/or their kids. The web effort from Martin also happened to serve as a call for viewers to submit their own “hut hut” clips to Pizza Hut’s Facebook page in the hopes of cutting a user-generated version to air in time for the Super Bowl pre-game run-up. Unfortunately, deadline expired on Jan. 20, but we’ll see what agency and client came up with on Feb. 3. Credits after the jump.

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Walmart Appeals to Crazy People for ‘Call of Duty’ Midnight Release

With the Harry Potter series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of Call of Duty: Black Ops II coming next week, “America’s Chain,” Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.

Believe it or not, this spot was directed by Ruben Fleischer, better known to most as the director of Zombieland. For those that are unaware, a large portion of the Black Ops series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.

Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of The Social Network, Trent Reznor, to create the music playing in the background as our protagonist runs to safety. It’s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his “Theme from Call of Duty: Black Ops IIarrangement used to convince nerds to go to Walmart. But hey, Trent Reznor’s gotta eat just like everyone else. You don’t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.

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Joe Alexander & Friends Throw Support Behind Obama in Animated Clip

There’s no children’s choir singing hymns of impending doom a la Jeff Goodby‘s controversial pro-Obama submission (which has since been pulled, drats), but now-official Martin Agency CCO   Joe Alexander and a few of his pals make clear their political leanings via the clip above. The spot, dubbed “Let’s Finish the Job,” was created outside the agency and actually originated with SVA students who Alexander taught last year. It’s perhaps a bit less divisive than what Goodby was preaching, but reiterates what many were chanting during President Obama‘s stop in Ohio this morning: “Four more years.” Feel free to leave your kudos or scorn below. Credits after the jump.

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Martin Agency Officially Bestows CCO Title Upon Joe Alexander

We were wondering why that sense of deja vu was creeping over us. Four months after first reporting that Joe Alexander was essentially replacing John Norman as the creative leader of the Martin Agency, the Richmond, VA operation has finally anointed the former as chief creative officer.

Suffice it to say that it’s been a pretty quick ascent to the Martin mountaintop for Alexander, who only in February was named ECD at the agency before succeeding Norman a few months later. Then again, perhaps it’s merited considering the new CCO has been with Martin Agency for nearly two decades. During his lengthy stay, Alexander has led creative on campaigns for the likes of Wal-Mart, UPS and JFK Library, most recently serving as CD on the “Clouds Over Cuba” online doc for the last client. At the very least, we’ve got a new headshot to use this time.

Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort

Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore earlier this month with a Stateside print campaign brought to you by the Martin Agency. You can call this Mentos and its Richmond, VA AOR’s version of contextual advertising as fairly naughty ads will launch next week in various mags including Maxim, InTouch, People and Sports Illustrated that go hand-in-hand with the content within.  We received four ads in all, though only three will be appearing in multiple publications (the raciest one above will, aptly enough, stay put in Maxim). Check out one below and one more after the jump along with credits.

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Alexander to Succeed Norman as Martin Agency Creative Boss

So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be appointed at this point, we’ve been told that Joe Alexander (pictured), a two-decade Martin vet who was promoted to executive creative director a few months ago, will take over as the creative lead across accounts at the Richmond, VA-based agency once Norman’s departure is complete. No word on what lies ahead for Norman, who joined Martin Agency two-and-a-half years ago from W+K Amsterdam, but we’ve been told the agency “wishes him the best” and adds that the departure was “amicable.”

Alexander Promoted to ECD at Martin Agency

We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (most recently, the popular Yodeling Cat holiday effort) as well as the American Cancer Society and the JFK Presidential Library and Museum.  In addition, this week, the Martin Agency launched an in-house project led by Alexander that’s aimed at helping a fellow employee who’s battling cancer.

Prior to Martin, Alexander had a brief stint as a creative director at TBWA\Chiat\Day and held copywriting jobs at the likes of Campbell Mithun early on in his career.

Walmart to America: Here’s a Cat Yodeling Christmas Tunes

Those eyes. THOSE PIERCING EYES.

For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat with a love of Christmas. Supposedly, the yodeling, creepy-faced creature is promoting Walmart’s line of internet-ready electronics (with a new spot based around said feline vocalist set to launch later this month), but the video features little in the way of branding save for that little ornament that pops in at the 47-second mark.

So, readers, do you “get it?” Are you wondering to yourself, as many YouTube commenters are, “What the hell?” Well, as the Martin Agency knows (and all other agencies working in the digital sphere should know by now), if you want a video to go viral, all you need to do is put a cat in it. If you think that this is a strategy you might forget, just hum Beyonce’s “Single Ladies” to yourself when sent a creative brief and insert the words “If they like it, then you probably put a cat in it.” It’s a simple and very effective strategy; since the video was posted to YouTube on Monday, it’s already gained almost 50,000 views. Credits, and lyrics so viewers can yodel along at home, follow after the jump.

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Lavoie, Best to Head Up Select ADC Juries

Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising and Hybrid chairs, respectively.

Best, if you best remember, left his ECD post at JWT last September to pursue a new “creative partnership,” which is a New York operation called Cog. Lavoie’s shop, of course, is now in the hands of Sir Marty and WPP. The Advertising and Hybrid categories have an entry deadline of Feb. 6. Check out the complete list of the aforementioned categories’ jurors, including Doner’s Rob Strasberg and W+K Amsterdam expat Jeff Kling, after the jump.

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