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Posts Tagged ‘Joe Germscheid’

Jack Link’s Takes Sasquatch to College

How do we know that Jack Link’s wants to connect with the college crowd? The Big Ten Conference theme behind the brand’s latest campaign “The Wildest Room on Campus” gave us a big hint.

Some context before we dive back in: the brand’s last ads starred real animals, but this mythical creature keeps going just like that famed DDB bunny in new work by AOR Carmichael Lynch and production company Über Content.

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Here’s Yet Another Quickfire Super Bowl Q+A, This Time with a Carmichael Lynch Exec

Our pre-Super Bowl coverage rolls along as we bring you yet another quick Q+A with an agency exec, this time with Carmichael Lynch’s Joe Germscheid, who’s been with the Minneapolis-based IPG agency since 2009 and currently serves as partner/director of consumer engagement.

 

1. What ads are you most looking forward to this year?
Since so many of the ads have been released already, I’d have to say I’m looking forward to the way the public reacts to a few, instead of the ads themselves.  For example, we’ve all seen the Mercedes teaser with Kate Upton.  Since so many people got in a tizzy about it and really thought it was their actual ad, I wonder what the buzz will be when they see a completely different one with no car wash?  (Hint, only we will notice – no one else will care!).

2. Is the ever-increasing Super bowl ad cost really worth the price?
Yes.  Where else are you going to get 111 million people to watch the same thing all at once and hardly anyone using a DVR?  P.S. the cost isn’t $4 million yet, maybe next year.

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Carmichael Lynch Promotes Germscheid to Partner

While we await some sort of news on a replacement for CCO Jim Nelson, who “parted ways” with Carmichael Lynch last month, the Minneapolis agency has announced that it’s promoted Joe Germscheid to director of consumer engagement, partner. Germscheid has been leading digital media planning and buying at CL ever since he joined the IPG-owned shop from Fallon back in 2009.

During his nearly four-year stint at Fallon, Germscheid–who’s also a certified fitness instructor in case you really wanted to know–served as interactive media director. Prior to that, he had a four-year stint, once again on the media side, at MRM Worldwide.