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Posts Tagged ‘Joe Montana’

Paul George Stars in New, Cheesy Papa John’s Spot

Papa John’s is releasing a new ad promoting their Sweet Chili Chicken Pizza today starring Indiana Pacers all star Paul George alongside Papa John’s founder, chairman and CEO, John Schnatter. While John’s named Grey its national agency of record back in February, this spot comes to us via ZGroup, an arm of Zimmerman Advertising.

The cheesy spot features typically terrible acting from Schnatter, who trades lines with George. “Here’s how I make my dough,” George retorts, before the spot cuts to footage of him dunking. “Sweet,” says Papa John, “like my new Sweet Chili Chicken Pizza,” in some of the most transparent copy we’ve seen in awhile. In a surprise move, George then dunks his slice in one of Papa John’s artery-clogging dipping sauces. The spot is the latest in Papa John’s line of sports-themed advertising that in the past has included the likes of Peyton Manning and Joe Montana. It’s a shame they couldn’t go a less obvious route with the Pacers star, but the Papa clearly likes to play it safe. The new ad will run nationally on cable entertainment and sports channels, as well as syndicated shows, until May 11th.

“Papa John’s is about fresh new tastes, which is why we love our partnership with Paul George,” said Schnatter in a painfully rehearsed statement. “Paul brings a fresh approach to basketball as one of the game’s new stars, which works perfectly with Papa John’s because new and fresh is the message we’re delivering with our partnership and with our new Sweet Chili Chicken Pizza.”

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Thursday Odds and Ends

-So, what do “real ad men” think of Mad Men? link

-DUMBO-based Carrot Creative is now hopping on the “force choke” bandwagon, whatever that is. But Darth in the image above is the agency’s co-founder/chief product officer, Chris Petescia. link

-RIP Roger Ebert, whose review of one of my fave movies of all-time, Halloween, basically helped make it the success that it was. link

-The 4A’s wants to broaden the ad industry’s audience via its new “TruthBrief” competition, which asks those within the ad world to come up with a big creative idea. link

-NYC-based shop Decon has added director/photographer 13th Witness–aka Timothy McGurr–, who among other things has been commissioned to launch Nike’s Instagram account and worked with the mega-brand on Nike+ Fuel Band photography, to its roster. Here’s a link to some of the lad’s work.

-With today’s unveiling of Facebook Home, there’s been a flurry of reports that the Facebook phone is soon on its way. link

-According to local media advertising advisory firm BIA/Kelsey, mobile local ad revenues are expected to reach $9.1 billion in 2017. link

-It’s down to the quarterfinals of the Madden 25 cover vote with Joe Montana, Adrian Peterson, RGIII and Barry Sanders all in the mix.