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Posts Tagged ‘Joe Mosca’

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. Read more

RTO+P Launches ‘Thank-o-Matic 5,000,000′ for Planet Fitness

Planet Fitness

Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.

As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. Read more

Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

Screen shot 2013-10-11 at 2.04.53 PM

From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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This is the Cutest Football-Related Ad You’ll See All Year

The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

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There’s a Sentient, Glowing, Art-Loving Cube in Philadelphia

Is there anything more welcoming than a giant cube with a sense of humor? In order the generate hype for the Philadelphia International Festival of the Arts, a giant cube is serving as the official spokes-hexahedron for the event. What does a giant glowing cube have to do with the festival’s main theme, Paris 1910-1920? Nothing, other than the artists being showcased are definitely not squares! (Groan.)

Created by Philly-based indie agency Red Tettemer + Partners, the Cube made its official debut at the Kimmel Center for the Performing Arts on March 1, where it made jokes about boy bands and being “turned on.” PIFA runs from April 7 to May 1, and the cube will stream live performances during the festival. Aside from the performances, the Cube-y the Cube will also show video for the festival’s partners and PIFA’s documentary series called The Journey, also created by the folks at RT+P.

Who knows? Maybe the cube will join the Liberty Bell and the Rocky statue among Philadelphia’s tourist attractions. Credits after the jump.

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