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Posts Tagged ‘Joe Pytka’

Ogilvy Takes Us on a Century’s Journey Through IBM

With IBM turning 100 this year, the brand with help of its agency Ogilvy has decided to put together a series of small documentaries that chronicle the ways in which the company has changed the world through scientific/technological achievements. The testimonials are provided by the people (former IBMers) who were there to actually see and experience it with their own eyes.

Commercial director Joe Pytka does what we feel is an outstanding job on the first piece dubbed “100 x 100,” featuring one hundred people who describe an IBM achievement that took place the year they were born which goes all the way back to 1911.

IBM’s VP, brand expression and global advertising, Ann Rubin says in a statement, “We are a company with a rich heritage of creative and forward thinkers who have made a profound impact on the world. While each centennial film has a specific purpose, each one represents a way for us to celebrate the people who have made IBM great, and speaks to IBM’s legacy of innovation.”

It’s shown very briefly but let’s not forget Mr. Paul Rand, who revamped the logo in ’56, which was then revamped again in ’72 to the striped logo we all know today.

Finally a Hallmark Commercial that Makes Me Laugh Instead of Cry

I’m sure that I’m like most of you in the regards that I don’t really watch that many commercials at home on television, since I spend most of the day watching them at work. Thank heaven for tivo. But I do love trolling online for good ones. I just saw the new Hallmark spot done by Leo Burnett on Creativity Online. It was directed by Joe Pytka (who I think is a brilliant director). Maybe it reminds me of my brief, unrealized, dream of writing greeting cards. Or maybe it reminds me of all the embarassing speeches I’ve given. Either way, I like their approach. Hallmark commercials have always been about giving you the right words in the moments that you at a loss, but this spot speaks to giving the right words in the moments when it’s best that you keep quiet. Good stuff.

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