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Posts Tagged ‘Joe Pytka’

Huh? CLIOs Shortlist Snubs Old Spice, W+K?

Maybe Kiran and I are just going crazy, but we were scanning through the recently announced 2011 CLIO Shortlist and noticed one glaring omission – Old Spice. “No freaking way,” we said in unison, he in New York and I in Chicago, reaching for our nearest bottles of liquor and highest-powered magnifying glasses (which come stock with every mediabistro.com job).

Where could it be? Where could W+K’s shining gem of 21st century advertising perfection be hiding? It didn’t make the cut in the “Innovative” or “Integrated” categories. Apparently, “Questions” only seems to get acknowledgement in the Film direction category, right alongside Dos Equis’ “Most Interesting Man in the World” and Allstate’s “Mayhem,” but that’s only a nod for prodco MJZ. But zilch for W+K, you say?  Dan Wieden, are you going to stand for this?

Anyway, the CLIOS will take place on May 19 in New York, and Y&R, BBDO, Leo Burnett and Ogilvy lead the shortlist with the most nominations. Also, we’ll see the Lifetime Achievement Award go to the prolific Joe Pytka, best known for his work on McDonald’s “Nothing But Net,” Nike’s “Bo Knows” and that silly “This is Your Brain on Drugs” spot. Check out more show info here.

Update: Looks like commenter Crispincat hit it on the nose. From the CLIOs official Twitter account: “W&K did not enter the Old Spice campaign this year.”

ADC Announces 2011 Hall of Fame Class

The Art Directors Club inducted four new members into its Hall of Fame, which already counts the likes of Andy Warhol, Leo Burnett, Jay Chiat, Walt Disney and Milton Glaser.

The 2011 HOF class includes W+K partner/ECD John C. Jay (pictured), who took his talents from Bloomingdale’s to Portland back in 1993 and subsequently helped establish the agency’s offices in Shanghai, Tokyo and Delhi. Other inductees include Joe Pytka, director of over 5,000 commercials who recently helmed what were essentially reboots of his old spots including one for PepsiMax and another for McDonald’s. The final two in the ADC 2011 HOF class are art director/designer Ruth Ansel and painter/illustrator/SVA chairman Marshall Arisman.

ADC board members and associates including AKQA’s Rei Inamoto and Taxi chairman Paul Lavoie selected the Hall of Famers, who will be inducted at a black-tie benefit gala in NYC on Nov. 10.

Ogilvy Takes Us on a Century’s Journey Through IBM

With IBM turning 100 this year, the brand with help of its agency Ogilvy has decided to put together a series of small documentaries that chronicle the ways in which the company has changed the world through scientific/technological achievements. The testimonials are provided by the people (former IBMers) who were there to actually see and experience it with their own eyes.

Commercial director Joe Pytka does what we feel is an outstanding job on the first piece dubbed “100 x 100,” featuring one hundred people who describe an IBM achievement that took place the year they were born which goes all the way back to 1911.

IBM’s VP, brand expression and global advertising, Ann Rubin says in a statement, “We are a company with a rich heritage of creative and forward thinkers who have made a profound impact on the world. While each centennial film has a specific purpose, each one represents a way for us to celebrate the people who have made IBM great, and speaks to IBM’s legacy of innovation.”

It’s shown very briefly but let’s not forget Mr. Paul Rand, who revamped the logo in ’56, which was then revamped again in ’72 to the striped logo we all know today.

Finally a Hallmark Commercial that Makes Me Laugh Instead of Cry

I’m sure that I’m like most of you in the regards that I don’t really watch that many commercials at home on television, since I spend most of the day watching them at work. Thank heaven for tivo. But I do love trolling online for good ones. I just saw the new Hallmark spot done by Leo Burnett on Creativity Online. It was directed by Joe Pytka (who I think is a brilliant director). Maybe it reminds me of my brief, unrealized, dream of writing greeting cards. Or maybe it reminds me of all the embarassing speeches I’ve given. Either way, I like their approach. Hallmark commercials have always been about giving you the right words in the moments that you at a loss, but this spot speaks to giving the right words in the moments when it’s best that you keep quiet. Good stuff.

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