PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Joe Stuart’

DPC Goes Satirical for Get Covered Illinois

The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.

While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.

Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:

Images and credits after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Downtown Partners Chicago, Critical Mass Roll Out New Campaign for The Illinois Lottery’s ‘Hit or Miss’ Game

The Illinois Lottery wanted to get the word out about their new game, “Hit or Miss,” which has the best overall odds of winning (1 in 4.54) of any Illinois Lottery Game. The game offers rewards to players who match 8-12 or 0-4 of the given numbers, with a grand prize for matching all 12.

To help them promote the new game, The Illinois Lottery tapped Downtown Partners Chicago for a new television spot. That spot, “Hit or Miss,” introduces the new game in a way that will “reinforce the lottery brand’s ‘Anything’s Possible’ tagline by showcasing a win-win opportunity for players that allows them to win even when they do not match any of their numbers,” says  Jim Schmidt, partner and creative director at Downtown Partners Chicago. “Hit or Miss” gives viewers a peek inside the “Innovation Department” at The Good Life Inc. Several failed ideas are scoffed at by a director making the rounds, before he happens upon the “Hit or Miss” game — in this case represented by an archery target with arrows sticking out of it. “Win if you hit, win if you miss,” exclaims an excited developer. The director is pleased to finally be presented with a good idea. It’s not long until he’s shown another bad one, however: Lint Lotto.

The lighthearted spot is a good introduction to the win-win schtick of the new game, and the ending is actually worth a chuckle. Critical Mass is handling the display and social media aspects of the new campaign, which also encompasses coupons, point-of-sale advertising materials, radio spots, billboards, and promotional events. Credits after the jump. Read more