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Posts Tagged ‘Joel Ewanick’

Wednesday Morning Stir

-Cheil U.K. has appointed CBS Outdoor alum Fiona FitzGibbon as its first head of out-of-home.

-Staying in the U.K. for a sec, London-based experiential agency Ignite (not to be confused with Ignition or Ignited) has promoted Simon Tracey to head of client services while hiring Tom Lovegrove as senior account/planning director and Lance Woodbridge as staffing manager.

-With Joel Ewanick out of the picture, GM and Facebook have rekindled their relationship. link

-Here’s the latest entry in Saatchi & Saatchi London’s ongoing “Toyota Positive” series (above).

-The Bees Awards has extended its deadline for entry to April 19, with winners to be announced online on May 31. link

-Surprise, surprise, Sir Martin Sorrell has once again topped the Sunday Times‘ advertising “Rich List.” link

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Here is McCann’s Statement Regarding Commonwealth

We’ve been hearing about it for days now and here you go. We’ll keep you posted on goings-on if and when they progress, but read on below. As mentioned before, GM is undergoing a major agency shift including most likely shifting Cadillac duties from Fallon to Campbell-Ewald. As for Commonwealth, the Detroit-based operation that was the brainchild of then-GM CMO Joel Ewanick and united Goodby and McCann was formed in nearly a year ago and just put out this effort. Anyhow, see McCann’s messsage:

“McCann Worldgroup, an Interpublic Group company, today announced it will assume sole responsibility for Commonwealth, Chevrolet’s global advertising agency, assuming the 50-percent joint ownership share held by Goodby, Silverstein & Partners, an Omnicom Group company.

Commonwealth will continue to serve as Chevrolet’s global advertising agency of record and work in conjunction with both IPG and Omnicom resources, including Agency 720 and Fleishman-Hillard.

All current employees of Goodby’s Detroit office will be offered employment consistent with their current employment terms.”

Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Canzano’s Role ‘Expands’ at McCann

Speaking of McCann Detroit, we received a couple of tips that Matt Canzano, who has spent the last nine years at said agency and currently serves as chief creative officer, has been been tapped to run Commonwealth, the Chevrolet-focused agency that unites Goodby and McCann and lives on despite the shitcanning of mastermind/former GM CMO, Joel Ewanick.

Anyhow, we’ve received some clarification from the McCann camp on Canzano’s status. Yes, he will be aligning himself with Commonwealth (no new or added title, though), but will not be running day to day at the agency. Instead, Canzano will be “lending his expertise” and serving as a “hands-on presence and resource” to help serve Commonwealth’s “massive” global activity on behalf of Chevy. We’ve been told, though, that Canzano will stay on as McCann Detroit CCO and be available to clients including Pure Michigan and Aldi. But to help a brother out, McCann will be bringing on someone in the near future who will be charged with day to day oversight of the Detroit creative department.

Canzano initially joined McCann as EVP/executive creative director in May 2003 after spending three years as a group creative director at JWT Chicago.

Monday Morning Stir

-Google plans to cut 4,000 jobs at its recently acquired Motorola Mobility unit as well as one-third of said unit’s offices. link

-Mother NY alum Shobha Sairam is joining Deutsch New York as SVP, group planning director on MilkPEP and new business efforts, effective this Wednesday.

-Fortune offers its take on “what really happened” to Joel Ewanick. link

-A couple of Miami Ad School kids, with the help of B-Reel created this effort for UNICEF (above). link

-Cheil Worldwide’s acquisition spree continues as it’s now bought up Hong Kong/Shanghai agency, Bravo Asia. With the purchase, the South Korea-based global agency network has now created the Cheil China Group.

-JWT is set to take full control of Turkish agency Manajans Thompson, which the former has had a minority stake in since 1985. link

 

Monday Odds and Ends

-That didn’t take long. Former DDB LA co-CCO Erik Moe has found a new gig, joining the roster of West Coast production company Kaboom.

-Despite Joel Ewanick‘s departure, it appears that General Motors remains committed to Commonwealth. link

-The Mother nods continue today as the London office is reaching out to the local community during the Olympics with not only a musical Facebook app starring an “ordinary man” named Nigel, but an Instagram feed to find emerging local photogs and a Tumblr photo studio (image for the last one above).

-Is Apple vs. Samsung “the patent trial of the century?” link

-W+K picked up the Finlandia vodka biz. link

-Director Ryan Gibb joined Toronto’s Holiday films for commercial film representation.

-NBC gets a UK journalist and one of its harshest Olympics coverage critics booted from Twitter. link

-The logo for southeastern Pennsylvania health insurer Independence Red Cross got a makeover courtesy of Siegel+Gale, which also created an ad campaign called “Changing the Game” for the brand that debuted during the Olympics. link

 

Monday Morning Stir

 

Now that Joel Ewanick’s left the building, what does the future hold for GM’s dedicated agency unit, Commonwealth? link; link

-Falls Church, VA agency SmithGifford added Jason Henricksen as associate creative director.

-The Apple/Samsung battle continues. link

-Droga5 Australia founding partner/managing director Marianne Bess is leaving and heading back to the States. link

-Here’s what happens when David Beckham pops up at Adidas retail activations in Europe (above). link

 

Your Final Cannes Lions 2012 Report

With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.



Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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GM Taps GS&P + McCann to Lead Global Chevy Biz

Odd, but interesting turn of events as rival holding companies Omnicom and IPG earlier joined forces to create “Commonwealth,” which will now serve as global AOR for Chevrolet. Specifically, the Chevy business will be jointly handled by Goodby and McCann Erickson and based in Detroit. Guess our tip from yesterday afternoon stating verbatim that “GSP is going to win the Chevy business” was pretty spot-on.

GM’s VP, global CMO Joel Ewanick explains in a statement, saying, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.” The four creative execs at Commonwealth will consist of creative chairman/GS&P namesake Jeff Goodby, Washington Olivetto, McCann London/New York CCO Linus Karlsson and Prasoon Joshi.

We suppose the alignment of two major agencies, following a six-month review, shouldn’t be too far-fetched considering Goodby has been working on domestic advertising while McCann has handled a fair amount of global work. Responsibility for global efforts, according to the announce, will be transitioned by Commonwealth, save for China, India and Uzbekistan, which will continue handling regional efforts assigned to their specific agencies. We’ve been told China and India were not part of the RFP, though McCann has been leading the ad accounts for Chevrolet in said countries.

 

Monday Odds and Ends

-Vice launched its Noisey music channel on YouTube. link

-A Taiwanese spot imagines Steve Jobs as an Android lover in heaven (above). link

-In case you missed it, Doritos won the BrandBowl 2012. link

-Last night’s big game set records for Tweets per second as it ended. link

-Speaking of Twitter, could it go public in two years? link

-Facebook will start rolling out mobile ads by March. link

-Verizon and Redbox have joined forces to take on Netflix. link

-Initiative alum Jennifer Lyons was appointed as senior partner/digital planning director for MEC’s digital offerings on the Campbell’s account.

-GM marketing chief Joel Ewanick let people ask him anything this morning on Jalopnik. link

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