-Cheil U.K. has appointed CBS Outdoor alum Fiona FitzGibbon as its first head of out-of-home.

-Staying in the U.K. for a sec, London-based experiential agency Ignite (not to be confused with Ignition or Ignited) has promoted Simon Tracey to head of client services while hiring Tom Lovegrove as senior account/planning director and Lance Woodbridge as staffing manager.

-With Joel Ewanick out of the picture, GM and Facebook have rekindled their relationship. link

-Here’s the latest entry in Saatchi & Saatchi London’s ongoing “Toyota Positive” series (above).

-The Bees Awards has extended its deadline for entry to April 19, with winners to be announced online on May 31. link

-Surprise, surprise, Sir Martin Sorrell has once again topped the Sunday Times‘ advertising “Rich List.” link

New Career Opportunities Daily: The best jobs in media.

We’ve been hearing about it for days now and here you go. We’ll keep you posted on goings-on if and when they progress, but read on below. As mentioned before, GM is undergoing a major agency shift including most likely shifting Cadillac duties from Fallon to Campbell-Ewald. As for Commonwealth, the Detroit-based operation that was the brainchild of then-GM CMO Joel Ewanick and united Goodby and McCann was formed in nearly a year ago and just put out this effort. Anyhow, see McCann’s messsage:

“McCann Worldgroup, an Interpublic Group company, today announced it will assume sole responsibility for Commonwealth, Chevrolet’s global advertising agency, assuming the 50-percent joint ownership share held by Goodby, Silverstein & Partners, an Omnicom Group company.

Commonwealth will continue to serve as Chevrolet’s global advertising agency of record and work in conjunction with both IPG and Omnicom resources, including Agency 720 and Fleishman-Hillard.

All current employees of Goodby’s Detroit office will be offered employment consistent with their current employment terms.”

New Career Opportunities Daily: The best jobs in media.

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Anyhow, we’ve received some clarification from the McCann camp on Canzano’s status. Yes, he will be aligning himself with Commonwealth (no new or added title, though), but will not be running day to day at the agency. Instead, Canzano will be “lending his expertise” and serving as a “hands-on presence and resource” to help serve Commonwealth’s “massive” global activity on behalf of Chevy. We’ve been told, though, that Canzano will stay on as McCann Detroit CCO and be available to clients including Pure Michigan and Aldi. But to help a brother out, McCann will be bringing on someone in the near future who will be charged with day to day oversight of the Detroit creative department.

Canzano initially joined McCann as EVP/executive creative director in May 2003 after spending three years as a group creative director at JWT Chicago.

New Career Opportunities Daily: The best jobs in media.

-Google plans to cut 4,000 jobs at its recently acquired Motorola Mobility unit as well as one-third of said unit’s offices. link

-Mother NY alum Shobha Sairam is joining Deutsch New York as SVP, group planning director on MilkPEP and new business efforts, effective this Wednesday.

-Fortune offers its take on “what really happened” to Joel Ewanick. link

-A couple of Miami Ad School kids, with the help of B-Reel created this effort for UNICEF (above). link

-Cheil Worldwide’s acquisition spree continues as it’s now bought up Hong Kong/Shanghai agency, Bravo Asia. With the purchase, the South Korea-based global agency network has now created the Cheil China Group.

-JWT is set to take full control of Turkish agency Manajans Thompson, which the former has had a minority stake in since 1985. link

New Career Opportunities Daily: The best jobs in media.

-That didn’t take long. Former DDB LA co-CCO Erik Moe has found a new gig, joining the roster of West Coast production company Kaboom.

-Despite Joel Ewanick‘s departure, it appears that General Motors remains committed to Commonwealth. link

-The Mother nods continue today as the London office is reaching out to the local community during the Olympics with not only a musical Facebook app starring an “ordinary man” named Nigel, but an Instagram feed to find emerging local photogs and a Tumblr photo studio (image for the last one above).

-Is Apple vs. Samsung “the patent trial of the century?” link

-W+K picked up the Finlandia vodka biz. link

-Director Ryan Gibb joined Toronto’s Holiday films for commercial film representation.

-NBC gets a UK journalist and one of its harshest Olympics coverage critics booted from Twitter. link

-The logo for southeastern Pennsylvania health insurer Independence Red Cross got a makeover courtesy of Siegel+Gale, which also created an ad campaign called “Changing the Game” for the brand that debuted during the Olympics. link

New Career Opportunities Daily: The best jobs in media.

Now that Joel Ewanick’s left the building, what does the future hold for GM’s dedicated agency unit, Commonwealth? link; link

-Falls Church, VA agency SmithGifford added Jason Henricksen as associate creative director.

-The Apple/Samsung battle continues. link

-Droga5 Australia founding partner/managing director Marianne Bess is leaving and heading back to the States. link

-Here’s what happens when David Beckham pops up at Adidas retail activations in Europe (above). link

New Career Opportunities Daily: The best jobs in media.

Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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New Career Opportunities Daily: The best jobs in media.

Odd, but interesting turn of events as rival holding companies Omnicom and IPG earlier joined forces to create “Commonwealth,” which will now serve as global AOR for Chevrolet. Specifically, the Chevy business will be jointly handled by Goodby and McCann Erickson and based in Detroit. Guess our tip from yesterday afternoon stating verbatim that “GSP is going to win the Chevy business” was pretty spot-on.

GM’s VP, global CMO Joel Ewanick explains in a statement, saying, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.” The four creative execs at Commonwealth will consist of creative chairman/GS&P namesake Jeff Goodby, Washington Olivetto, McCann London/New York CCO Linus Karlsson and Prasoon Joshi.

We suppose the alignment of two major agencies, following a six-month review, shouldn’t be too far-fetched considering Goodby has been working on domestic advertising while McCann has handled a fair amount of global work. Responsibility for global efforts, according to the announce, will be transitioned by Commonwealth, save for China, India and Uzbekistan, which will continue handling regional efforts assigned to their specific agencies. We’ve been told China and India were not part of the RFP, though McCann has been leading the ad accounts for Chevrolet in said countries.

New Career Opportunities Daily: The best jobs in media.

-Vice launched its Noisey music channel on YouTube. link

-A Taiwanese spot imagines Steve Jobs as an Android lover in heaven (above). link

-In case you missed it, Doritos won the BrandBowl 2012. link

-Last night’s big game set records for Tweets per second as it ended. link

-Speaking of Twitter, could it go public in two years? link

-Facebook will start rolling out mobile ads by March. link

-Verizon and Redbox have joined forces to take on Netflix. link

-Initiative alum Jennifer Lyons was appointed as senior partner/digital planning director for MEC’s digital offerings on the Campbell’s account.

-GM marketing chief Joel Ewanick let people ask him anything this morning on Jalopnik. link

New Career Opportunities Daily: The best jobs in media.

In late August, Jeff Goodby and GM’s global marketing chief Joel Ewanick had a scuffle over GS+P’s consistency with work for Chevy, with each man using Automotive News as their platform of choice. With many in Detroit predicting a J. Lo and P. Diddy-sized breakup, word broke that Chevy was awarding Mother a project , one that GM’s director of product and brand communications Pat Morrissey assured the press was a “one-off digital assignment.” Goodby responded to the news in Adweek saying simply, “I’m fine and open about having other good agencies like Mother work on the business.” That bring us to today, where everything’s well and good in the Motor City, right?

Today, Mother unveiled the digital assignment for Chevy’s Centennial Celebration, “The Road We’re On.” Awash in images of rural Americana, the campaign’s website features an interactive map where users can see Chevy’s history unfold through the eyes of drivers in towns that Chevy’s presence has greatly impacted. Starting Nov. 3, visitors to the site can also “pinpoint” their own locations on the map, sharing their stories and experiences with Chevrolet.

Included on the campaign’s website are a series of short films created by Mother that visit locations that are integral parts of Chevy’s 100-year history. The first stop is Bridgeville, PA, a town of about 5,000 located about eight miles southwest of Pittsburgh. Bridgeville is home to Colussy Chevrolet, one of the country’s oldest dealerships of the brand and a place that Bridgeville’s population evidently feels a sense of pride in. With consumers currently asking Chrysler why Detroit actually means Brampton, Ontario, could this feel-good, red white & blue tribute to Chevy win over those looking to buy American? Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

-Farfar (RIP) founder Matias Palm-Jensen joined McCann as chief innovation officer for Europe. link

-Importer W.J. Deutsch retained Havas-owned MPG as media agency for mid-shelf wine, Yellow Tail.

-Seventh Generation co-founder Jeffrey Hollender formed a consultant partnership with Kelliher Samets Volk.

-GM CMO Joel Ewanick says that his company will bring back the El Camino if Jalopnik gets 100,000 comments on its post. link

-Eric Kahn joined L.A.’s The Ant Farm as head of digital.

-It just hasn’t been the same since the Cosby days (above). link

New Career Opportunities Daily: The best jobs in media.

-Wunderman alum David Sable is replacing Hamish McLennan as global CEO of Y&R. link

-AAA picked iCrossing as its digital AOR. link

-The Super Bowl hangover has yet to wear off, apparently. Here’s another ad winners/losers take. link

-Joel Ewanick talks GM’s global strategy. link

-Morgan Spurlock calls the plagiarism claims surrounding his sponsor-addled flick, The Greatest Movie Ever Sold, “preposterous.” link

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.