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Posts Tagged ‘Joel Kaplan’

CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

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Kaplan Assumes ACD Post at Eleven

Joel Kaplan is heading from one San Francisco shop to another as the creative is leaving Pereira & O’Dell after nearly two years and taking on the title of associate creative director at Eleven, which counts clients including Apple, AAA and Virgin America (the agency just launched a new campaign for the last brand, in fact).

During his time at P&O’D, Kaplan served as a senior copywriter on the Corona, Captain Morgan (most recent work here) and the University of Phoenix accounts. Prior to Pereira, Kaplan had copywriting stints at AKQA, where he spent two years and was part of the Nike and Xbox teams (including the one involved with Halo 3), then joined CP+B and was involved with the Cannes Titanium-winning Burger King group that was responsible for Whopper Sacrifice. In his new ACD post at Eleven, Kaplan will report to co-founder/ECD Rob Price, who says of his new hire in a statement, “The first time I met Joel I came away thinking, this guy will never give me the expected answer to a creative challenge. Not in a million years. I love that.”

Get in Shape with the Captain Morgan Workout

You may have thought that the ad world had run out of ideas featuring people dressed as pirates doing what is now known as the “Captain Morgan’s Pose.” Well, you thought wrong, as proved by this nearly three-minute “workout” video from Pereira & O’Dell and production company Station Film. Calling all captains to break a sweat.

After a few minutes of “lifting, holding and down” ourselves, we didn’t find any immediate results and only felt a slight pull in our thighs. I was telling my mom it would replace her “Jane Fonda Workouts” series, and she could finally throw out all of those old VHS tapes. I am a bad son.

But, maybe we’re doing it wrong, and had we been exercising while simultaneously taking pulls from a bottle of Captain Morgan’s, we too could feel like models or even cuter young actresses. Also, who knew that Cleveland was the place where we could “unlock the secret of tantric meditation?” Drew Carey, that’s who. Does anyone have any rum?

Credits after the jump.

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