The spot, entitled “Magical Holidays” features a Gatsby-esque holiday party,with Bennett and Gaga (decked out in a Cher wig) performing a duet version of the Duke Ellington/Irving Mills-penned Jazz standard “It Don’t Mean a Thing (If It Don’t Got That Swing)” while a room full of party-goers dances. “Magical Holidays” arrives at, and later departs from, the party scene in a strange, surreal way that does, indeed, seem to imply some holiday magic (just don’t try to make much sense of it). Fans of Gaga and Bennett (who, we imagine, are mostly separated by a few years) should enjoy the duo’s performance which also functions to drive album sales for the holiday season, and H&M should be able to count on winning over some Gaga fans by association. Read more
Posts Tagged ‘Johan Renck’
-Draftfcb will consolidate its two Chicago offices at a new headquarters in the tower at 875 N. Michigan Ave. in early 2014. link
-Campfire embraces PDA in a new effort for Ian Schrager‘s Public Hotel in Chicago (above).
-The Business Insider crew is going on an ad agency pub crawl. link
-According to reports, BBDO, W+K, Saatchi and Grey will all be duking it out for the Gillette creative business. link