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Posts Tagged ‘Johannes Leonardo’

Johannes Leonardo Has Your Vacuuming Needs Covered

Johannes Leonardo, the fashion-savvy New York agency most recently noted for winning the Estee Lauder account, has now picked up the vacuuming business. Like, all of it.

This week TTI Floor Care chose JL as its AOR, which means that the agency will handle creative for Hoover, Dirt Devil and Oreck. The review involved at least a dozen agencies, and TTI CMO Alan Gravely told both Adweek and AdAge that he was “blown away” by the JL pitch.

Johannes Leonardo CEO Michael Duda writes that he was attracted to the new client’s “visionary aspirations and a passionate commitment to change the category”, and the agency will create unique campaigns for each of the three brands.

But will they produce anything as elaborate as last year’s Exorcist parody?

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Two New Creatives Join Up with Johannes Leonardo

Mother alum Dave Tomkins (pictured right) and Scotland native Iain Nevill have joined NYC -based Johannes Leonardo as art director and copywriter, effective immediately. They will be reporting directly to co-founders Jan Jacobs and Leo Premutico.

Both come from interesting backgrounds across the Atlantic. Nevill launched Borne Magazine (a freebee mag you get at Urban and American Apparel). After starting the mag, he went on to work at S.C.P.F in Barcelona, where he worked on a bevy of brands including BMW, IKEA, & Vodafone, to name a few.

Tomkins on the other hand, seems to have a highly-awarded advertising background, coming from Clemenger BBDO Sydney, Happy Soldiers and Mother London, so at least he can hold up the team while they both get acclimated.

Congratulations to these two for getting American visas. I look forward to seeing more fresh work a la Daffy’s, from JL. No pressure, guys.