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Posts Tagged ‘John Baker’

Deutsch LA Introduces ‘Randomly Chosen One’ for Taco Bell

Deutsch LA introduces Taco Bell to Destiny in a new ad promoting the chain’s PS4 Destiny bundle sweepstakes with its Quesarito Big Box.

In the spot, a small guy enjoying a Quesarito Big Box is thrown into the world of Destiny, where a commanding officer refers to him as “The Chosen One” and expect him to lead the vanguard. “I’m from New Jersey, I don’t know what he’s talking about,” the guy says after explaining (in a perhaps too obvious line) that he won bought a Quesarito Big Box and won a PS4. “The Chosen One” manages a blunder near the end of the spot that may make his leader second guess his notions that he’ll lead them to victory, leading into an explanation of the promotion, which runs until November 19th. The spot makes sure to mention that there’s “a winner about every 15 minutes,” a claim that may sound pretty convincing to young viewers with a hankering for some Taco Bell and PS4. Read more

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This is the Cutest Football-Related Ad You’ll See All Year

The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

Read more

Monday Odds and Ends

-MEC hired Mindshare alums John Baker and Jill Brady as managing partner, regional media director, Latin America and media & engagement planning director, North America, respectively.  Both executives will work in Red Fuse Communications, an integrated WPP unit created to service Colgate globally.

-Grey New York has partnered with RED Distribution, ‘stache media, Awe & The Abyss, and YouCare to throw a benefit show for Hurricane Sandy relief. The event, which will feature  Joan Osbourne, Ari Hest, Nicole Atkins, Alberta Cross and others, will take place at City Winery on Dec. 18. Ticket info here.

-KBS+ CD Rob Collignon, with the help of some fellow agency creatives, offers up a little virtual mistletoe makeout to get us in the holiday spirit (above). link

-Bi-coastal production house Bajibot wishes you  “happy e*fing holidays” via a Facebook-based app/AR game. link

-Suzanne Grimes will take the helm as president/COO of Clear Channel Outdoor Americas effective Jan 1. link

-W+K, Droga5 and AKQA were Adweek’s picks as Global Agency of the Year, U.S. AOTY and Digital AOTY, respectively. link; link; link

-Global prodco Hungry Man signed director Ric Cantor to its roster for exclusive representation.

-Venice, CA prodco Backyard, meanwhile, has signed a former JWT New York agency producer simply known as Xander to its roster. link

-New York-based music/sound design company Butter added composer Joel Dean and associate producer Annick Mayer to its roster. link

Saatchi Alum Takes Chief ‘Innovation’ Role at JWT

JWT announced that James Cooper has joined the agency’s New York office as chief creative innovation officer. Cooper, who we now recognize from Matt O’Rourke‘s going away party (blatant shout-out), arrives from Saatchi & Saatchi, where he spent the past the past 18 months as a integrated creative director and led campaigns including JCPenney’s “Return to the Doghouse” and Wheaties’ “The Most Valuable Tweeter.”

Prior to Saatchi, Cooper spent nearly three years as a CD at Dare, London (where he helped the shop win “Digital Agency of the Decade” nods from Campaign), and was a creative partner at Anomaly for a brief while. In addition to Cooper, JWT’s North American CEO and worldwide digital director David Eastman announced that Beth Waxman-Arteta and Iris Worldwide alum John Baker will take on the roles of co-presidents of client services at JWT, effective Nov. 1.

Update: According to a source familiar with the matter, Graf’s departure definitely had an impact on staff as we’ve been told that Dan Kelleher, CD on Miller and Alison Gragnano, CD on Gen Mills, both quit earlier this year. The pair were the two most senior creatives under new CCO Con Williamson, who we hear is a nice guy but has been put in a tough spot in the post-Graf era.