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Posts Tagged ‘John Cusack’

Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Saatchi & Saatchi’s Christmas Gift: A ‘Love Mix’

Perhaps taking a cue from John Cusack in High Fidelity, “The Lovemarks Company” known as Saatchi & Saatchi is giving the gift of music (in lieu of, you know, the usual booze and other goodies) to its clients this holiday season. The Publicis Groupe agency plucked musicians and bands from within its global network and asked them to come up with original tunes for a double album and the result, we’ve been told, is a compilation that spans genres ranging from dance and folk to bhangra and ska.

Those on Saatchi’s list will soon receive an email with a link to the free, downloadable album, a personal message from Kevin Roberts and a digital booklet containing info about the artists within. If you’d like a taste of what you’re in for, clients, peep the album’s lead track, “Cosmos Baby,” from Russian band The Don’t Tell here and expect a music video for the track soon.