decerchioWell, here’s a name we haven’t heard in quite a well. Five-and-a-half years after stepping down from his vice-chairman/CCO post at Doner (and four-and-a-half since demanding a $55 million payout from Doner over 10 years, an issue that was later settled for an undisclosed amount), John DeCerchio has reemerged, launching a new boutique shop in Detroit suburb Bloomfield Hills called Industri LLC. Crains Detroit Business reports that DeCerchio, who spent 34 years in all at MDC-owned Doner and was eventually succeeded by now-co-CEO/CCO Rob Strasberg, has already booked $1 million in billings at Industri for 2013 and has welcomed sports/entertainment decals brand Fathead as its first client.

In a statement, Fathead director of advertising Jake Mahoney says, “We’ve had a lot of Fathead commercial ideas presented to us through the years, and most don’t quite fit for one reason or another. But when Industri showed the ‘press conference’ concept to us, we knew immediately that they had nailed it. You can peep the realized press conference concept that won Fathead over below: