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Posts Tagged ‘John Hillcoat’

Jameson Gives a History Lesson Featuring Damsels in Distress, Runaway Trains, and Invading Prussians

From TBWA\Chiat\Day NY and director John Hillcoat (The Road, Lawless) comes this epic spot for Jameson that turns 1800s Dublin into the Wild West. Well, I guess it’s a possibility that Dublin did resembled the American frontier during this time period, but due my education at the hands of the U.S. public school system, I have no idea. Thanks, school.

In Jameson’s recent marketing blitz, which includes a slew of outdoor ads, the brand is attempting to re-introduce its founder and namesake, John Jameson, with some personality a la Captain Morgan. Jameson is depicted as a handsome, rugged, Irishman—a cowboy dressed in what I assume is traditional Irish garb. “Iron Horse” does a great job re-introducing the character to the small screen. In traditional Spaghetti Western form, Jameson leaps from his horse to a run away train, saving precious human and whiskey cargo while keeping the viewing audience compelled all the while. (The little twist at the end was delightful as well). Given Hillcoat’s experience directing Westerns, the brand and agency knew what they wanted, and they got it.

Keeping in mind Jameson’s reputation as “that whiskey you drink because you don’t feel like paying for Jack Daniel’s,” giving John Jameson a story seems like a move in the right direction for the brand. Let’s just hope the rest of his adventures are as compelling as this.

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GE Releases Olympics Campaign, ‘GE Works’

Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animals) is expected to be watched by 1 billion people worldwide. In other words, if a bunch of doves get torched during the lighting of the Olympic Cauldron, it will be very, very awkward.

Similar to the competing athletes, the games are an opportunity for brands to internationally showcase their abilities in a myriad of ways. GE, owner of United States Olympics TV broadcaster NBC, is no exception. Over the weekend, GE is launching three TV spots as part of the brand’s “GE Works” campaign by BBDO NY. The first spot, “Measure” (above), is an anthemic decree by the brand that highlights how GE’s advanced imaging technology helps athletes learn more about their bodies. However, the other two spots take a turn for the emotional.

Though “Homerton” is just one of many Olympics spots we’re expecting will feature babies and children, it doesn’t lessen the impact of seeing a helpless little infant with medical abnormalities. The games are a time for triumphing over life’s challenges and, of course, the resulting emotional impact. Those who intend to watch an lot of Olympic competition over the next few weeks should come prepared with tissues, a tub of ice cream, and a copy of Harry and the Hendersons to watch when it gets to be a little too overwhelming. Watch the third spot, “Darius,” that follows a young baseball player with heart defects, and view credits after the jump.

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