We all remember our awkward first kiss stories, full of nervousness and rapid heartbeats. Based on “First Kiss,” the new 30-second ad in the Taco Bell Live Mas campaign that came through the tips line, we can now add sticky fingers and spicy breath to the list of uncomfortable descriptors.

Mixing Doritos Locos Tacos and kisses may not seem like the best idea, but this spot might strike the right cord for those who value some teenage sentimentality and John Hughes movies. Associating Taco Bell with cuteness is a tough trick to pull off, you know, with the greasy smells and penchant for attracting drunk college guys as a significant customer base, but Deutsch LA and director Zach Math found a way to pull it off. Taco Bell seems to have tapped the right nerve with Doritos Locos Tacos: the product helped create 15,000 new jobs. Maybe the company can use the profits to provide complimentary mouthwash with any purchase, so young lovers who want to make out in Taco Bell parking lots can have pleasant memories.

Credits after the jump.

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Honda has rolled out an extended version of its much-ballyhooed Super Bowl spot starring Matthew Broderick, and as promised, the Ferris Bueller-isms are aplenty. In the above ad from RPA and Old School/Hangover director Todd Phillips, Broderick plays himself but decides to take a sick day of his own and escape in his 2012 CR-V, subsequently riding a roller-coaster, visiting a museum and enjoying some time at the track among other things. It should bring a tear to any fan of John Hughes‘ ’80s classic (whether you think it’s good or bad), but time will only tell whether this spot will actually drive any major sales post-Super Bowl. It’s worth the trip down memory lane, though. FYI, here are a few Bueller-esque Easter eggs below if you didn’t catch them already:

1. The name on the Bluetooth screen is Grace (Rooney’s secretary) (0:54)

2. There is a guy in a trench coat playing clarinet (1:00)

3. The flower delivery guy is a reference to a scene in the movie (0:57)