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Posts Tagged ‘John Hughes’

‘Bloom’: A New Film From an Old Ad Man

Ted Mccagg describes himself as “a recovering ad man.” You may recognize him from the 2011 book Paper Doll Orgy, where Mccagg compiled doodles and drawings from his freelance time at places like Y&R and McCann (not to mention some juicy agency potshots in the book’s acknowledgements). Mccagg is back, now with a new film, Bloom, a John Hughes homage about two girls planning to lose their virginity the night before high school graduation.

While the film’s narrative covers standard ground in the teen-sex narrative, Mccagg has gone all out on the social media publicity front, briefly slipping back on his advertising hat. And all out might be an understatement. The movie’s promotional website includes detailed Proust questionnaires (28 questions) for the 10 main characters in their respective voices. There’s also a link to a blog where anyone can vote on who is more “V-Worthy” in head-to-head matchups. In addition to the site’s material, Mccagg has worked up an expansive world supplemental to the film: a character’s Tumblr dedicated to Neil Degrasse Tyson, another character’s book actually available for purchase on Amazon, etc. Once the movie premieres, Mccagg may want to look into a James Franco impersonation job.

Bloom will be released on August 5th.

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And Now, a First Kiss That Smells Like Doritos from Taco Bell

We all remember our awkward first kiss stories, full of nervousness and rapid heartbeats. Based on “First Kiss,” the new 30-second ad in the Taco Bell Live Mas campaign that came through the tips line, we can now add sticky fingers and spicy breath to the list of uncomfortable descriptors.

Mixing Doritos Locos Tacos and kisses may not seem like the best idea, but this spot might strike the right cord for those who value some teenage sentimentality and John Hughes movies. Associating Taco Bell with cuteness is a tough trick to pull off, you know, with the greasy smells and penchant for attracting drunk college guys as a significant customer base, but Deutsch LA and director Zach Math found a way to pull it off. Taco Bell seems to have tapped the right nerve with Doritos Locos Tacos: the product helped create 15,000 new jobs. Maybe the company can use the profits to provide complimentary mouthwash with any purchase, so young lovers who want to make out in Taco Bell parking lots can have pleasant memories.

Credits after the jump.

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Presenting Matthew Broderick’s Day Off

Honda has rolled out an extended version of its much-ballyhooed Super Bowl spot starring Matthew Broderick, and as promised, the Ferris Bueller-isms are aplenty. In the above ad from RPA and Old School/Hangover director Todd Phillips, Broderick plays himself but decides to take a sick day of his own and escape in his 2012 CR-V, subsequently riding a roller-coaster, visiting a museum and enjoying some time at the track among other things. It should bring a tear to any fan of John Hughes‘ ’80s classic (whether you think it’s good or bad), but time will only tell whether this spot will actually drive any major sales post-Super Bowl. It’s worth the trip down memory lane, though. FYI, here are a few Bueller-esque Easter eggs below if you didn’t catch them already:

1. The name on the Bluetooth screen is Grace (Rooney’s secretary) (0:54)

2. There is a guy in a trench coat playing clarinet (1:00)

3. The flower delivery guy is a reference to a scene in the movie (0:57)