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Posts Tagged ‘John Legend’

Tuesday Morning Stir

-Publicis Kaplan Thaler has created a rather timely spot called “The Power of Dad” for Oral-B (above).

-Engine-owned creative agency Partners Andrews Aldridge has hired Wunderman alum Erminia Blackden as strategy director.

-Japanese company SoftBank has upped its takeover offer for Sprint to $21.6 billion. Your move, Dish. link

-Ahead of Cannes, Droga5 NY has launched a campaign for Spotify called #60inspirations, which asks 10 notable names ranging from Bob Greenberg to John Legend to each list six songs that inspire their creativity. link

-According to eMarketer, desktop advertising will peak in 2014 as more spending goes to mobile advertising. link

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J-Lo Finds Time to Fit in Fiat Ad During AMA Performance


 

Fiat got a big shout-out last night from Jennifer Lopez, but at what cost? J-Lo, who recently starred in a Doner-created spot for the automaker’s 500 line, managed to squeeze in basically a Fiat ad reenactment during her medley performance at last night’s American Music Awards. Sure, she may have set a precedent, but she destroyed what little integrity she had left (if she did have any left, that is) in just a few seconds. We have to agree with John Legend (as well as many other acts who were at the AMAs) when he called the act “shameless.” It was bad enough when her actual Fiat 500 work got called “the worst automotive spot of the last decade” by auto execs, but did J-Lo really have to add insult to injury?

The fun starts around the 1:14 mark.