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Posts Tagged ‘John Maxham’

DDB Chicago Names Jack Perone CSO

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DDB Chicago has named Jack Perone as its new chief strategy officer, AdAge reports. Perone takes over for John Kottman, who leaves for New York to become director of strategy for DDB’s North America operations.

Perone arrives at DDB Chicago as an 18 year veteran at JWT, most recently serving as VP-director of strategic planning. In that position, Perone was responsible for managing the planning department, overseeing agency accounts and generating new business — including Tylenol, Motrin, Kit Kat, Grand Marnier, Special K and the University of Toronto. Prior to JWT, Perone worked at FCB as an account executive, McCann Erickson as account supervisor and Lowe SMS as account director. Read more

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Copywriting: Creative Ad Writing

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DDB Debuts Skittles’ First Ever Halloween Ad

It seems odd that there’s never been a Halloween ad for Skittles. While the brand may not have the same kind of association with the holiday as, say, Reese’s, it still commands a good deal of exchange value for kids swapping trick or treat hauls. And yet DDB Chicago’s new Halloween spot, extending the brand’s “Experience The Rainbow” campaign, is the brand’s first foray into Halloween advertising.

As you might expect, the ad contains the level of weirdness associated with that campaign, and the brand’s advertising in general. When a boy finds himself stuck in a giant spiderweb, attempting to reach a bag of Skittles, his friend wonders what to do. Then a giant spider shows up, promising to help if he gets stuck, and thus begins a lifelong friendship…or does it?

The spot is rolling out as a 15-second broadcast spot and an extended, 45-second online video (featured above), and will run until Halloween. Read more

DDB Revives Rob Schneider’s Career for State Farm

Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month.

But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie.

Here’s the first spot:

Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide.

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DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

DDB Chicago Unleashes ‘Tiny Jet’ for Starburst

DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.”

The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer explain that “They use wicked small fighter jets to shoot the juiciness into every Starburst.” Inexplicable use of the word “wicked” aside, it’s kind of a fun idea, with the fighter jet soaring over a laundry basket and through the kitchen into the living room to shoot juicy missiles at an about-to-be-consumed Starburst, before the jet meets with a surprise ending. “It takes guts,” the moved caterer says, followed by the “Unexplainably Juicy” tagline. Credits after the jump.

Update: DDB Chicago’s latest Starburst campaign also includes the 30 second spot, “Land of Intensity.” One student in a library provides his own answer to the juiciness question: Starburst imports intense juiciness from the Land of Intensity, where everything is super intense. The comical portrayal of the Land of Intensity may be our favorite Starburst explanation yet. Check it out after the jump, along with credits for “Tiny Jet.”

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DDB Chicago Lands New CCO

johnmaxhamDDB Chicago has appointed a new chief creative officer in John Maxham, who rejoins the agency after spending the last four years as executive creative director/partner at Seattle-based Cole & Weber United. Maxham, who originally served as SVP/GCD on all things AT&T at DDB Chi for two years, will now oversee the creative product and 100 staffers, working with clients including McDonald’s, State Farm, Mars Inc., Capital One and Safeway in the process. Maxham’s arrival will fill a six-month void left when Ewan Paterson and DDB Chicago parted ways.

His new boss, DDB Chicago CEO Paul Gunning, says in a statement, “I looked very hard to find a partner that would share in my passion for DDB and the iconic American brands we work on. I wanted a true leader with a diverse creative skill set who could not only work across media channels, but also flex from B2C to B2B. This was not an easy task but John is uniquely qualified.”

During his ad career, Maxham (who *shameless plug* talked to us about Super Bowl a couple of years ago) served as a creative director at Team One and an ACD at Lowe.

 

 

Op-Ed: ‘Svper Bowl Svnday’ – Our Invented Ancient Tradition

Our Super Bowl series continues as we top the week off with a piece from John Maxham, who has spent the past two years as partner, ECD at Seattle’s own Cole & Weber United.

As we get ready to watch the Super Bowl and, of course, dissect the ads that go along with it, I’d like to call attention to a subtle form of marketing that is (almost) as old as the big game itself. Because when we gather together on Sunday, beers in hands, remotes at the ready, we will be sitting down to watch Super Bowl XLVI, not Super Bowl 46.

The use of Roman numerals in Super Bowl titles has become a widely accepted, if not often discussed part of the season finale. It dates back to Super Bowl 5, excuse me, Super Bowl V, when the championship game was a relatively new concoction.

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