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Posts Tagged ‘John McAdorey’

M:United Takes on Apple for Surface Pro 3

M:United has a new campaign for Microsoft’s Surface Pro 3 which takes square aim at Apple’s MacBook Air.

Each of the three spots in the campaign focuses on comparing the Surface Pro 3 with its Apple-made competitor, in an attempt to prove the tablet/laptop’s superiority and sway potential customers to go with Microsoft. In “Crowded” (featured above) for example, an Apple fan is forced to carry around a laptop, tablet, pen and notepad, in order to compete with his boastful Surface Pro pal. “Head to Head” is a simple comparison of features and capabilities, highlighting the MacBook Air’s shortcomings (of course); while “Power” sees a smug Apple user changing his tune.

It’s a simple approach, as each add focuses on computer screens, with their users mostly out of sight. But the spots do offer some pretty persuasive arguments for the Surface Pro 3′s capabilities, probably enough to sway undecided consumers but not to change the allegiance of Apple loyalists. Stick around for credits and two more spots after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

To the Wannabe and/or Budding QBs Out There, Pizza Hut, Martin Agency Salute You

Now that pro football fans are stuck in the two-week limbo between the NFL championship games and the Super Bowl (no one gives a shit about the Pro Bowl), let’s try to fill the void with something we overlooked last week that is, well, football-related. Here’s a new effort from Martin Agency for Pizza Hut called “Hut Hut Hut,” which as you can imagine, plays off the latter’s name while highlighting the standard call made by quarterbacks to get the ball rolling, so to speak.

Instead of hiring actual NFL stars, though, this somewhat inviting clip, which is part of Martin’s Super Bowl push for the the Hut, salutes the fans, whether they be high-school football players, average joes, parents and/or their kids. The web effort from Martin also happened to serve as a call for viewers to submit their own “hut hut” clips to Pizza Hut’s Facebook page in the hopes of cutting a user-generated version to air in time for the Super Bowl pre-game run-up. Unfortunately, deadline expired on Jan. 20, but we’ll see what agency and client came up with on Feb. 3. Credits after the jump.

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