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Posts Tagged ‘John Riddle’

BBH NY Shows Gamers How to Do a Proper Victory Dance for PS4

BBH New York enlisted dancers from the New York City Ballet for a series of ads depicting victory celebrations for PS4, an extension of the “Greatness Awaits” campaign.

Each of the six spots begins with a group of dancers performing classic ballet moves in scenery/dress meant to evoke certain styles of games (sports, space, war, etc.) before a musical change signifies a shift in style and they perform a more modern victory dance. At the end of each 30-second spot, viewers are invited to contribute to the linked social initiative, calling on gamers to submit their own victory dance on Instagram for a chance at winning a PS4. At this point, any gaming advertising that tries something different is a welcome departure, and the social initiative has the potential to lead to some fun engagement with fans. We do wish, however, that they had managed a take of “Dunk” (stick around for it after the jump) where she actually makes the shot. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

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Tori Spelling Hosts Glad ForceFlex Black Bags Reality Show Starring Animals Because This Is Where We Are Now

Who could forget Glad and EVB’s charming spoof of reality TV “The Wild Life,” which followed the messy living habits of anthropomorphic woodland creatures? Yes, watching the trashiness of puppets covered in trash drove America absolutely fanatical, with the national phenomenon causing grocery stores across the country to sell out of Glad ForceFlex Black Bags as soon as they were placed on the shelf.

Now, the animal celebs are onto side projects. They’re pulling a Gary Sinese and forming terrible bar bands. They’re starting gaudy fashion lines. They’re letting addiction take over their lives. And, who better to host this aftershow than Tori Spelling, whose appearance in this just kind of makes you sad and remember that, oh yeah, you should probably be concerned about how Tori Spelling is doing because she’s probably going through some stuff right now.

Well, at least you can try to forget about it by playing Glad’s new Facebook game, where Tori Spelling and her talking animal friends might get you coupons for your coveted Glad FlexForce Black Bags. It’s trashy, get it? Credits after the jump.

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