PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘John Running’

Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG


Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

McCann Worldgroup Shakes Up Leadership

Nick Brien‘s been a busy man this week it seems as the CEO of McCann Worldgroup has announced leadership changes across various units including MRM, McCann Healthcare and Worldgroup itself. Most notable is the appointment of Marc Landsberg to CEO of MRM Worldwide. Landsberg replaces Reuben Hendell, who spent the last six years as head of the agency but is now “leaving” we’ve been told.

Landsberg arrives from private equity firm Lake Capital, but held senior exec posts at Arc Worldwide and Leo Burnett. While we’re on the MRM tip, the agency added a few other staffers to its NYC HQ including John Running as SVP, director of technology, Martha Pearlstone as SVP, brand leader on General Mills and Diageo as well as Shannon Di Paola as VP, director of search.

Along with the MRM leadership shift, 14-year McCann Healthcare vet John Cahill has been named global CEO of said unit. As for the Worldgroup , Tara Comonte succeeds Gary Lee as CFO,  Patrick Lafferty is joining to lead the newly created Global Brand Community.  Overseas, McCann is splitting up its EMEA region, with Brett Gosper continuing to head Europe and Luca Linder adding the Middle East and Africa to his Latin America/Caribbean responsibilities.

More: “Former McCann Exec Gets Into Acquisition Game