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Posts Tagged ‘John Seifert’

Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

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Ogilvy, Lars Bastholm Parting Ways

To think it all seemed so peachy when we spoke at the ANDYs. Anyhow, Ogilvy has confirmed that North American CDO/New York CCO Lars Bastholm is leaving the agency effective June 15 as the result of a mutual decision made between Bastholm, John Seifert and Ogilvy NA CCO Steve Simpson.

Seifert sent a note to staff, which reads, “Lars, Steve and I recently sat down and discussed the progress of Ogilvy’s strong business recovery, the development of our creative community, the agency’s creative product, and our respective leadership roles. We agreed that Lars had made significant contributions to accelerating our digital transformation, recruiting sparkling talent, and helping win IKEA, a showcase accomplishment that revitalized our approach to new business and fueled our growth in 2010.”

Bastholm originally joined O&M from AKQA in early 2009 and eventually took over as New York CCO nearly a year ago. While Ogilvy searches for his replacement, Simpson will assume creative leadership duties at the NYC office. From the looks of his Twitter profile, Bastholm, who has had some gripes about Ogilvy NY’s creative output in the past (a possible issue perhaps?), is prepping for his trip to Nice…which could be more personal than business this year.

Gap Picks Ogilvy as Global AOR

Following last year’s logo fiasco, it seems apt that Gap Inc. would be looking for a change, and in doing so, the agency has tapped O&M as its new global AOR. The move complements Gap’s management overhaul which includes the appointment of Art Peck as president of its North American operations, Seth Farbman as Gap’s global CMO and Pam Wallack as head of the company’s new Global Creative Center. In a statement, Gap chairman/CEO Glenn Murphy says it loud and clear that “I expect more from our Gap business in North America. The changes we’re making are intended to propel the brand to deliver the product and brand experiences our customers demand worldwide.” Murphy goes on to say that New York City will serve as the “global epicenter” of the Gap brand.

We obtained the memo sent by Ogilvy N.A. chairman John Seifert to staff regarding the Gap news. Read on after the jump.

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