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Posts Tagged ‘John Smith’

W+K Gets Animated in ‘Short Film’ for Nike

Back in April, we covered “Winner Stays,” part of W+K’s “Risk Everything” campaign for Nike, which feature some of the world’s best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back with an even lengthier effort for Nike.

Like “Winner Stays,” the new spot, entitled “The Last Game,” features some of the best players in the world — only this time they’re animated and voiced by voice actors. The over five-minute long “short film” tells the story of a scientist who creates clones of the great players which remove risk-taking in favor of efficiency and decision-making abilities. The results on the game are disastrous, turning it into a complete bore. Brazilian legend Ronaldo decides to do something about it, and gets together a team of superstars, all now leading “normal” lives, to take on the clones in a sudden death match.

Somehow the lengthy “The Last Game” doesn’t feel as long as its predecessor. While the trend of calling long ads “short films” is a touch ridiculous, W+K comes closer to earning that title than most do with “The Last Game,” which, in addition to some fine animation, has a plot that convincingly tells a story that viewers (especially children) may actually feel compelled to follow to its conclusion. While “Winner Stays” felt like an idea drawn out past the point of effectiveness, “The Last Game” actually uses all of its extended run time in service of a story. Whether or not it’s the most effective way to market Nike, the results are certainly entertaining. In addition to the full-length online spot, the campaign also includes 30-second trailers and athlete-specific teasers, and will run for six weeks. We’ve got a full list of credits after the jump. Read more

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DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

American Standard, Carmichael Lynch Want to Celebrate the Great Indoors

American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable.  Read more

Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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