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Posts Tagged ‘John Stapleton’

Two ACDs Join 22squared

22squaredToday we confirmed that two longtime Atlanta-area associates will work together at a third consecutive agency: Associate Creative Directors Rob Bloom and Ryan Taylor have left Moxie Interactive to join 22squared.

We last heard from copywriter Bloom and art director Taylor when they left their positions at JWT’s Atlanta office for the ACD roles at Moxie just over a year ago.

While at the latter shop, the two both worked on the Georgia Pacific account under current EVP of creative Anthony Reeves; they will now serve as senior creatives within 22′s newly formed content department.

Moving forward, both Bloom and Taylor will report to 22squared EVP/CCD John Stapleton.

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22squared is All Over the Place with ‘Unexpect Everything’ Campaign for Toyota Corolla

Atlanta agency 22squared just launched their “Unexpect Everything” campaign promoting the Corolla for Southeast Toyota, a campaign targeted at millenials that encompasses  broadcast, influencer marketing, social, digital, mobile, search, desktop gaming, experiential and in-dealership components. This includes the really terrible Tyler Ward music video for “Forever Starts Tonight” (featured after the jump), promoting the Toyota Corolla. I guess I didn’t expect that.

Southeast Toyota’s Tumblr is a huge part of the campaign, with most content driving viewers to the site. The Tumblr hosts a wealth of content, including “Corolla art captured by photographer Jack Parker and photos and videos from 15 influencers across Southeast Toyota’s five-state footprint” and seems to be updated regularly.

The most unique element to the “Unexpect Everything” campaign is definitely CorollaCade, the unfortunately named arcade-style virtual reality Corolla simulator developed in conjunction with Fullscreen and Ogeeku. Using Oculus Rift technology, “Ogeeku product designer Jon Brence built the virtual Corolla to specifications and even coded in key car features such as Bluetooth®, back-up camera, LED headlamps and a moonroof.” The homage to classic arcade driving campaigns breaks from tradition by not being about speed and adrenaline — rather it aims to immerse the driver as an accurate representation of what driving the Corolla is like. It seems like a lot of fun. The CorollaCade team may be expanding the project further. Jon Brence from the development team tells Engadget, “We are in talks with the brand [Toyota] to have another cabinet built for showcase to the public and for several events…” You can check out a video of the making of CorollaCade above. It seems like it was a fun project to be a part of.

Credits and the awfulness of Tyler Ward after the jump. Read more

So, Should You Go to Costa Rica?

“Anthem” the latest effort from Atlanta-based 22squared and the Costa Rica Tourism Board, may look like the rough cut of a Coldplay music video. The one-minute spot features shots of sherbet sunsets, beautiful landscapes, and even a frog jumping in slow-motion. The music is actually from M83 (from their Oblivion score), not Coldplay, but the point is that the commercial has the big sounds and simulated importance of something we’re used to seeing in music videos. That’s not a bad thing.

A few of Costa Rica’s recent tourism pitches have tried to capture this splashy substance. Patrick Pierson, who directed “Anthem,” also made the colorfully moody “Get Living.” And two years ago,  there was the Effie-winning Million Dollar Happiness campaign. In the travel ad arms race, Costa Rica is destroying those clumsy Ocean City commercials with the lifeguard who has frosted hair. Slow-motion frogs beat inserts of standard beaches every time. Credits after the jump.

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Let’s Go Furniture-Sniffing with 22squared & Aaron’s

Teens may sniff glue for kicks, but judging by the short spot from 22squared for furniture chain, Aaron’s, moms across the country will be releasing endorphins when they get a chance to sniff their newly leased furniture. Lonely housewife warning: Delivery men are not yours to sniff and/or keep.

Atlanta-based 22squared, which also counts clients including Buffalo Wild Wings and Baskin-Robbins, officially became the first AOR for Aaron’s this week (minus a formal review), and “The Smell of Ownership” is the third commercial they created for the furniture giant (the first two were created as part of a short-term project assignment). The title is a little misleading, though, since those leasing the furniture won’t actually own it, but some might call that effective advertising. We’ve seen better, we’ve seen worse, and we’ve seen Troy Aikman talking to Hulk Hogan in those Rent-A-Center ads.

Kudos to the actress for really committing to the sniffing and sacrificing chunks of brain cells. Credits after the jump.

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