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Posts Tagged ‘John Swartz’

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

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SS+K, Tommy John Take on Underwear Double Standard

SS+K is behind a new campaign for “high-end” boxer brief company Tommy John (which has been called “weird” more than once by those who made us aware of it) that, as mentioned, takes on a double standard in underwear.

The 53-second spot opens with a beautiful model slowly undressing, a sure way to get men’s attention. Eventually she reveals a stained, raggedy pair of underwear. “If I can’t get away with this underwear, why do men think they can get away with theirs?” she asks, attacking the double standard that women have to wear sexy lingerie at all times while men can get away with undergarments that have been through the wash 2,000 times and are falling apart. The message is reinforced by the tagline “Don’t like what you see? Women have felt that way for years.”

Of course, the truly feminist message would be to suggest that women should feel free to wear whatever is comfortable. But SS+K is selling underwear here — high quality men’s underwear — so instead they put pressure on dudes to step up their game and expend the same effort (and spend the same amount of money on) selecting their undies as ladies do. It’s a smart way to get the fellas to reconsider their “underwear is just underwear” attitude and perhaps shill out the extra money for Tommy John so their ladies will be impressed. Unfortunately, this campaign also includes a website inviting guys to Instagram their old, ratty undies. And that’s just gross. Credits after the jump. Read more

Good Lord, Sallie Mae (Or Something Like It) Can Be a Beast

Let’s face it, student loans are a bitch (and we’re honestly still paying them off 12 years after graduating). So how else to present the horrific than a horror short film courtesy of SS+K, which is promoting nonprofit program SALT via the clip called The Red above. If you want to watch the extended cut (no word if a Blu-Ray/Netflix stream is on the way), go here, but in the meantime, here’s half of it from Antonio Campos, Sean Durkin and Josh Mond, who were Sundance darlings thanks to their feature film, Martha Marcy May Marlene. We’re not sure if this will be received just as well, but yeah, creeping plumes of red mixed with a dash of The Eye, maybe a splash of Paranormal Activity and other modern flicks gives us decent visual representation of what being in financial purgatory feels like. Credits after the jump.

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SS+K Creates ‘SX6S’ Highlight Reel

In cased you missed the unveiling of SS+K’s Vine SXSWi search tool dubbed “SX6S,” the agency has rolled out the highlight reel above to give you a feel of the goings-on in Austin this past week. Thankfully, our sort-of ADD makes clips like this quite palatable. Here’s some context from SS+K head of production, John Swartz:

 ”We brought these vines together and edited as you might any montage, or even a music video. But as we did, we realized that the range of vines gave us incredible flexibility in telling the story of the festival. And rather than just play back the videos in sequence, we thought presenting them in a more visually engaging, even frenetic way, gave a better sense of the mania of the festival.
We thought each video was special in its own way, depicting something fun, funny, ugly, embarrassing, interesting, etc. We each had a favorite, and no one vine stood out as the best. Although I’m partial to the monkey.”
We didn’t make the cut in the vid, but Mr. Adrants himself, Steve Hall, did. If you have 100 seconds to kill, view above.

Tuesday Odds and Ends

-Well, it looks Slate was already on to this on Super Bowl Sunday, but as many of you have mentioned to us since yesterday, it appears that Richards Group’s well-received “God Made a Farmer” Ram spot was actually, er, inspired by one (also featuring Paul Harvey) made by Farms.com back in 2011. To perhaps quell the cries of ripoff, though, Slate has updated its post, noting that Farms.com is working with the Chrysler Group to raise money for the Future Farmers of America. We suppose Richards Group just, um, fine-tuned the original idea then.

-Media/marketing/ad folks, there are still lanes open for the 4th Annual Bowling for Breast Cancer event at Lucky Strike Lanes, which takes place next Wednesday, Feb. 13. link

-RPA and Honda have launched #HondaInnovatorSeries, which uses the usual social media suspects like Twitter and Facebook to spur conversation surrounding the 2013 Honda Civic. link

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SS+K, B-Reel Launch New AFL-CIO Site

Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

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MiO Composes a ‘Liquid Symphony’

Never heard of Kraft’s MiO? Officially, it’s a “liquid water enhancer,” offering six different flavors and color to your H2O experiences. Unofficially, it’s a powder-less, more portable Crystal Light without the Pixie Stick-like dispenser. And, if you’re feeling frisky, you can skip the water altogether and just squirt MiO straight into your mouth for that extra boost of fluid sweetness. Not that AgencySpy, MiO or agency SS+K is suggesting you do that. Makes you curious though, doesn’t it?

This new spot from SS+K finds the often overlooked sophistication of squirting a bottle of artificial sweetener into a glass of water. Honestly, I’m considering picking some MiO up today to give it a test run. Though recent SS+K addition Kash Sree officially joined as CCO in January and oversees the MiO account, the agency would like to note that work on the spot was “already in progress” before he came on board. Credits after the jump.

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