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Posts Tagged ‘John Trahar’

GSD&M Alums’ New Agency Revealed

Well, that didn’t take long to uncover. A lovely tipster has informed us that the new agency reportedly formed by a group of ex-GSD&M-ers is called Greatest Common Factory. Interestingly though, we don’t see Karen Jacobs or John Trahar‘s names listed or even mentioned on the shop’s Geocities-era-looking site, but at least we know where eight-year GSD&M vet Jonathan Silverstein has ended up.

What is Greatest Common Factory anyways? According to the bio, it’s a “new venture to perfect a new model of advertising.” Why does this sound familiar? Anyhow, the site itself is rather basic, save for bio and a single blog post that reads like a manifesto, but according to the homepage, it’s “built to open a dialogue around how future advertising can flourish.” Let the conversation begin?

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We Hear: GSD&M Alums Start New Agency

The rumor mill keeps churning like butter today as the Spy line tells us that three ex-GSD&M-ers—Jonathan Silverstein, John Trahar and Karen Jacobs-who we’ve been told have “all left at earlier times this year,” have started a new agency. Silverstein spent eight years at GSD&M as SVP, group account director, Trahar racked up 14 years of tenure and eventually served as SVP/GCD and Jacobs logged in six as SVP, head of production. Our tipsters’ claims that they may have poached clients from their former employer remain unfounded at this point. Maybe Jacobs’ LinkedIn status (above) gives us a clue (but not really).

 

GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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