TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘John Verrochi’

Ray Lewis, Paul Rudd Play Lifelong Friends/Rivals for Latest ‘Madden’ Installment

In a bizarro world concocted by the minds at San Francisco shop Heat, Baltimore Ravens defensive powerhouse Ray Lewis and Halloween 6: The Curse of Michael Myers star Paul Rudd have known each other all their lives. So tis the premise for the latest TV/campaign dubbed “Madden Forever,” which as you can probably gather, is promoting EA Sports’ latest Madden installment, Madden NFL 13.

As you’ll see above, Lewis & Rudd (makes for a decent band name) not only love the lucrative Madden franchise, but grew up as “young thespians” and it was Rudd in fact who taught Lewis how to do his famous “squirrel dance.” The “Interview” web video is just one of several clips from the campaign along with the “Old Rivals” TV spot below (the full series can be viewed here).

While Heat has tried the rivalry concept out for other EA Sports franchises before (remember Steve Nash vs. Hope Solo?),  we have to say the agency has honed the humor angle quite a bit. Thus, the winning streak for EA campaigns continues. Credits after the jump.

Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Monday Odds and Ends

-DDB Chicago appointed CP+B/BBDO Atlanta alum Sagar Shah as VP, director of project management and head of the agency’s new PM department.

-Saatchi beat out TBWA and W+K for the Trident biz.

-ZenithOptimedia cut its global ad growth outlook from 4.1 to 3.6 percent. link

-So who’s in for SAY Media’s “Battle of the Ad Bands?” link

-Pereira & O’Dell welcomed ex-GSD&M creative team Keli Linehan and Charlie Wolff (AD and CW, respectively) along with BSSP alum John Verrochi as senior AD. All three started today.

-Here’s a look at the new Cut+Run Los Angeles. link

-Target CMO Michael Francis, who was tapped to oversee the chain’s expansion into Canada earlier this year, has left his post after three years. link

-The Mill NY welcomed Brand New School alum Mario Stipinovich as creative director in its Design division.

-Former North Kingdom interactive developer Bartek Drozdz joined Tool as creative technologist. link

-Conan O’Brien takes some issue with the concept of his new promo for the TBS app (above). link

-A cheaper, Brazilian-made version of the iPhone 4, you say? link