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Posts Tagged ‘John X. Carey’

Abbott Mead Vickers BBDO Celebrates ‘Irrepressible Spirit’ of Rugby for Guinness

Abbott Mead Vickers BBDO has launched a new campaign for Guinness celebrating the “Irrepressible Spirit” of some lesser-known rugby greats for Guinness, just in time for the sport’s end of year Autumn Internationals.

The campaign is composed of four spots celebrating Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster rugby team of 1978, which debuted yesterday in the UK and Ireland. Each ad focuses on “the inspirational character and integrity that is central to the sport,” Stephen O’Kelly, marketing director, Guinness (Western Europe) at Diageo, said in a statement.

In the spot above, for example, Abbott Mead Vickers BBDO tells the inspiring story of Bill McLaren who was diagnosed with tuberculosis and told he would never play rugby again. Rather than accepting defeat, McLaren found his way back into the game as an announcer and became the “voice of rugby.” It’s an emotional approach that should appeal to diehard rugby fans and casual viewers alike, which should be a winning combination for Guinness. Read more

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Monday Odds and Ends

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-Director John X. Carey, who’s picked up a Titanium Grand Prix for his work on Dove’s “Real Beauty Sketches” among other accolades during his career, has signed to the roster of bi-coastal prodco, Tool. link

-Jennifer Giannettoni, aka “JP,” has left her gig as senior broadcast producer at Garage Team Mazda after less than a year to assume the same role at David&Goliath.

-Minus a review, Scranton-based Noble Biomaterials has selected¬† Northport, NY agency Mamus as its AOR. Mamus will be tasked with repositioning Noble’s X-Static brand.

-Oscar-nominated director/cinematographer Ellen Kuras is joining the roster of newly formed L.A.-based production company, The Corner Shop.

-Can Marissa Mayer‘s cachet with Madison Ave bring in actual ad dollars to Yahoo? link

-Charlie Fiordalis, most recently executive director of client services at Organic New York, has joined Water Cooler Group division Media Storm as managing director of digital and will work across accounts including FOX, FX and Food Network.

-McCann Worldgroup won big at yet another awards show, this time the Central/Eastern European-focused Golden Drums. link

-D.C.-based agency Tier10 takes a look back at the life and career of Mariano Rivera via an infographic. link

Friday Morning Stir

-Arnold Worldwide has appointed Paul Nelson and Elliott Seaborn to managing directors of its Boston operation.

-The Ad Council, director John X. Carey and Goodwill Industries team up to address unemployment/job creation (above).

-WPP-owned, Seattle-based Cole & Weber United has appointed TBWA\Chiat\Day alum Elizabeth Rowny as managing director/partner.

-Who wants some Breaking Bad props? link

-ShareThis and DigitasLBi have joined forces to provide “real-time engagement solutions to brands.” link

-Director Diane Paragas has joined Accomplice Media for exclusive representation in commercials.

Wednesday Odds and Ends

-As part of a “rebalancing of resources,” Salesforce has had to cut “fewer than 100″ Radian6 staffers. link

-Facebook employees: Now $5.2 billion richer. link

-L.A.-base production company MTh signed commercial director Guillaume de Fontenay (helluva name) to its roster.

-TED has launched its third “Ads Worth Spreading” initiative. link

-Culver City, CA-based prodco ParanoidUS signed director John X Carey for U.S. commercial representation.

-”Movie discovery platform” Moviepilot launched a new social media agency focused on movie and TV marketing. link

-Can a mixologist work his magic in zero gravity? Stoli and Rokkan find out (above).

-One more prodco signing? Why not. Bicoastal/London-based Park Pictures has signed writer/director Tom McCarthy for commercial representation.

Tuesday Odds and Ends

-A creative director at Chiat LA wants to help the kids and honor Steve Jobs at the same time. link

-Dallas-based digital shop Rocket Red was named AOR for something called Glowpoint.

-Non-profit org LA Inc. appointed Campbell-Ewald as its AOR.

-Facebook settled an FTC complaint over 2009 privacy breaches. link

-Cyber Monday did quite alright. link

-Director Philippe Andre joined the roster of Biscuit Filmworks for North American commercial representation.

-ADC Gold Cube-winning filmmaker John X. Carey signed with digital production studio The Famous Group.

-Former Google exec Chris McCarley joined Virginia Beach, VA-based BCF as account supervisor/digital planner.

-Colle+McVoy and Rumble give us a new Purina spot (above).