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Posts Tagged ‘Jon Bond’

Evolve Asks Gun Owners Not to Be Dumbasses

Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses.

Saatchi & Saatchi’s pro-bono campaign features a short, satirical video called “The Bill of Rights for Dumbasses.” The 1:40 video portrays Thomas Jefferson and other historical figures debating the language of the second amendment. Jefferson thinks the amendment runs a little long, and after much debate, convinces the rest of the council to remove the “as long as they aren’t being dumbasses about it” part from the amendment. While the founding fathers are debating the matter, viewers are treated to a humorous montage of gun owners engaging in questionable practices, before Jefferson concludes it’s common sense that you shouldn’t act that way with a gun. The video ends with the founding fathers playing pinata with a gun, followed by the tagline, “It’s the right to bear arms, not the right to be dumbass” and a message prompting viewers to go to takeonthecode.com and sign the code of gun responsibility.

Evolve co-founder Rebecca Bond hopes that “Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.” Joe Bond, also an Evovle co-founder, added, “We want the ‘Dumbass’ concept to catch on in popular culture the way ‘friends don’t let friends drive drunk’ did for safe driving.”

Since it’s rare to find people discussing guns without getting hysterical about it, Saatchi & Saatchi’s employment of dumb humor is somewhat refreshing. But will it really chip away at the defensiveness that gun rights activists feel when discussing anything related to guns? Or are they more likely to take offense at the video depicting gun owners, and even founding fathers, as dumbasses? Unfortunately, I doubt the video will convince many viewers to “take on the code,” because even though Evolve professes to be a “third voice” in the gun debate without political affiliation, gun rights activists will still likely view the video’s satire as an attack on them. Meanwhile, the video will appeal to plenty of gun reform proponents — people who don’t need any convincing on the importance of gun safety, and mostly don’t own guns (and therefore have no need to take Evolve’s pledge). That’s too bad, because Evolve’s responsibility code is really just common sense and something any gun owner should be able to get behind — which makes this feel like a missed opportunity. Credits after the jump.

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Wednesday Odds and Ends

-Brian Wheelis, former global marketing solutions manager for Facebook, is joining Austin-based shop McGarrah Jessee as media engagement director.

-Speaking of the aforementioned social network, eMarketer reports that Facebook’s share of the $104.04 billion global digital ad market reached 4.11 percent in 2012, up from 3.65 percent in 2011. In addition, Facebook is expected to increase its share of global digital advertising revenues to 5.04 percent.

-Jon Bond seems psyched about the public launch of social media agency, Kodiak/Samurai. link

-Seeing as we receive Grey NY CCO/president Tor Myhren‘s memos to staff at a consistent pace, why break the chain. Here’s the latest regarding the agency’s first-ever Emmy nod:

“For the first time in Grey’s 96 year history, we have been nominated for an Emmy. This year, only four commercials in the world were nominated, and Canon’s beautifully mesmerizing  ”Inspired” spot (https://www.youtube.com/watch?v=sg-9LuCQXrk) was one of them. We will be up against Nike and Google, so the competition is stiff. But win or lose, this is a huge feat, and illustrates just how far we’ve come.

The Emmy’s will be held on September 22nd. So be sure to tune in.

Huge congrats to our Canon team.
They continue to raise the bar on what famously effective work can be.
Tor.”

-With the help of Acquity Group, lifestyle brand C. Wonder has relaunched its e-commerce portal. link

-Seattle-based agency Creature has promoted Tyson Flandreau, who returned to the agency last year after a decade-long hiatus, from account director to executive director of account management.

-The ad folks behind the HappyBombs Kickstarter project, which we covered over a month ago, are only halfway to meeting their goal with just 59 hours left. Give ‘em some love if you so choose (video, once again, above).

-David Brashear is making his prodco debut as a commercial director with New York-based Harpoon Pictures.

Wednesday Odds and Ends

-Charlotte-based Savveo, an online marketplace for businesses and agencies, has welcomed, yes, Jon Bond to its board of directors. Bond will also head up Savveo’s Industry Advisory Council. link

-JWT and its talent from the likes of Atlanta, New York and Brazil will launch a five-day, “start-up, start-down” agency at SXSWi 2013 called WALTER. link

-With the MLB regular season right around the corner, W+K Tokyo and Nike Baseball have rolled out this timely ad for Japan that promotes individualism (above).-

-Speaking of W+K, applications are now open for the Portland Incubator Experiment. link

-WPP/Wunderman-owned digital network Blast Radius launched a new microsite for the all-new Range Rover. link

-T-Mobile has responded in kind to recent attack ads from AT&T, which of course failed to acquire the former back in 2011. See one example of T-Mobile’s response after the jump and the full back-and-forth here.

-Guess Taco Bell skipped an important step in releasing its Cool Ranch Doritos Locos Tacos a day early. link

-Stardust alum Josh Libitsky has joined L.A.-based mixed-media production studio Roger as executive producer.

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McGraw Has Indeed Left Big Fuel

Well, it looks like Mike McGraw beat us to the punch by a few hours as he’s updated his LinkedIn to reflect what we’ve been hearing since last night, that the aforementioned COO/managing partner of Big Fuel has indeed left the Publicis Groupe-owned agency. McGraw’s departure comes barely three months after CEO Jon Bond split from the social media-focused Big Fuel, which we believe currently works with clients including T-Mobile, Starwood, Chase, Clorox, Budweiser and J&J.

McGraw, whose headshot still appears on Big Fuel’s leadership page, spent nearly six years at the agency but has now split to consult with and invest in new start ups in the social/digital space. Well, we’ll always have his brief cameo in Big Fuel’s self-promo from 2011 (below) as a “formerly disconnected” guy to remember him by.

Thursday Odds and Ends

-Big Fuel CEO Jon Bond is moonlighting as an investor and senior marketing advisor for “influence marketing platform” Appinions. link

-Former McGarryBowen ACD/copywriter Jon Morgan has moved over to Ogilvy Chicago to serve as a creative director.

-Herbs and spices brand McCormick has appointed Miami agency Alma as AOR to manage its consumer products media planning, digital, creative and strategy in the U.S. Hispanic market. link

-The ANA has announced the brand/agency finalists for its 2012 Multicultural Excellence Awards, which will take place at the end of October in Miami. link

-Grey EMEA won Agency of the Year honors at the Euro Effies. link

-7/AMV BBDO, director Ben Newman and tandem skaters collaborate in Barcelona to promote Smart Car U.K.’s Fortwo (above). Making-of video here.

-London-based interactive agency Spicerack has picked up a mobile phone project for LG, specifically an online media launch campaign for the new LG Optimus 4X HD handset.

-Once again, eMarketer chime in, this time forecasting that U.S. digital ad spend will exceed $37 billion in 2012. link

-NYC agency Campfire and PBS have teamed up to launch “Curiosity Collections” on Pinterest. link

Op-Ed: The Game is Over Before it Starts

 

Our Super Bowl-related submissions continue to roll in, and today, we hear from a familiar name, Jon Bond, co-founder of KBS+P who currently serves as CEO of social media agency, Big Fuel. Let him share an anecdote.

I sat at dinner at SXSW last year in the presence of the Super Bowl ad winners, who had done the VW “Darth Vader” spot that garnered upwards of 30 million views on YouTube. I was sure that I could recreate the steps that led systematically to their triumph. As it turns out, there wasn’t much planning or “strategy”, but it’s still a great spot, and serendipity is much more likely when you have something good.

Here is the way I thought that spot went down, which is the blueprint I believe for social success on the game or within the game; the key is the target. Find a crazy passionate community who has large numbers, and do the spot about something they love. Star Wars? I’d say that qualifies.

Now, that we have the target, the Darth Vader idea isn’t such a reach. But let’s take it one step further and launch the spot the way Mr Lucas launches his Star Wars movies, with a slow pre-launch leak. Brilliant, even if was just an accident.

So, now that you know my little “formula,” let’s see if anyone uses it this year. If they do, my guess is this time, it will be on purpose.

Publicis Indeed Takes Majority Stake in Big Fuel

The talks reported by AdAge last week are over and now, Publicis Groupe continues its acquisition spree with the news that it’s immediately taken a 51 percent stake in New York-based infomercial makers Big Fuel, which of course is GM and now T-Mobile’s social media AOR.

With the move, Big Fuel will now be housed within Publicis Groupe’s VivaKi unit to serve as a social media hub/resource for fellow VivaKi shops Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia. Big Fuel CEO Jon Bond, who will remain on board along with cohorts Avi Savar (founder/CCO) and COO/managing partner Mike McGraw, says of the deal, “”Now that social is revolutionizing global marketing, this partnership gives the agency and its clients scale, impact, and a network around the world.”

According to agency figures, Big Fuel has grown from 30 to 170 employees in 18 months. Its new parent, Publicis Groupe, will have the opportunity to increase its stake in BF to 100 percent in 2014.

Big Fuel Takes Infomercial Approach with Recruitment Video

Big Fuel, the New York-based shop which is perhaps most famously known as GM’s social media AOR, has unveiled this recruitment video starring among others its chief exec Jon Bond, co-founder of KBS+P of course who left his agency early last year because from the looks of this clip, he was tired of being called “traditional.” Apparently, this is a dreaded term in the world of Big Fuel, which offers macaroon baking, basket weaving and iguana wrestling as well as the more standard client services according to this clip.

We’re not sure if the 3am infomercial presentation will work in Big Fuel’s favor, but hey, there are other selling points including sassy pillows, promotional socks and a softball team. Make GM proud, gang! Anyhow, those job-seekers reeled in by this video can go here for more info.

Wednesday Morning Stir

-KBS+P co-founder Jon Bond is taking on a CEO/equity partner role at social media firm, Big Fuel. link

-Yeah, we know about the awesome John St. birthday party case study. We just didn’t have an embeddable version of the clip at the time. link

-Moxie Pictures and NYC-based indie studio Killer Films teamed up to form KillerMoxie Management. link

-This soccer team might want to rethink its sponsorship. link

-Princess Leah becomes Jenny Craig’s newest spokesperson. link

-Creature whips up a new campaign for the other Seattle-based coffee brand (above).