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Posts Tagged ‘Jon Drawbaugh’

FCB SF Gets Suggestive for Trulia

FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.

The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump. Read more

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DFCB Builds Up Senior Exec Team in SF

Three months after last hearing from Draftfcb’s San Francisco office, the agency has some positive news to report as it’s brought on GS&P alum Jon Drawbaugh and former CP+B senior interactive producer/AmEx account lead Donald Tench IV, aka “IV Tench” (pictured). Drawbaugh joins up with DFCB SF as SVP, director of integrated production while IV as he’s known has signed on as VP, director of interactive at the agency.

Drawbaugh spent seven years in all at Goodby prior to joining the Draft camp, last serving as senior content producer for past and present clients ranging from Chevrolet and Sprint to Dickies (example here), AIDES, Comcast and Tostitos. IV Tench (kinda rolls off the tongue, no?), meanwhile, spent two-and-a-half years at CP+B. Prior to toiling in Boulder, the producer spent three years at Digitas on the tech side.

 

Smutley the Cat Teaches the Importance of Safe Sex for AIDES

Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection. It doesn’t even look like Smutley asks for consent most of the time, but somehow he roams the streets free from police.

Of course, Smutley is fictional, and unsafe sex is exactly what this spot from AIDES, the French association tackling HIV and AIDS, and the creative folks at Goodby are trying to fight against. Goodby partnered with multiple illustrators and animators for the above online spot, which definitely would not fly on U.S. broadcast television. This isn’t the first time AIDES used a somewhat shocking campaign. If you recall, just last year, AIDES and TBWA Paris released a spot titled “Graffiti” which featured a cartoon penis chasing around bathroom stall sketches of women and vaginas. Truly, Europe’s sense of sexual humor is bit different than what we consider appropriate for PSAs here in the States.

AIDES’ YouTube page states that the organization’s challenge with the spot was to “de-dramatize the somewhat embarrassing, if not plain awkward, moment when ‘rubber protection’ needs to be discussed.” Well, perverted anthropomorphic cartoons cats everywhere may have found their calling and a use for their nine lives. Credits after the jump…

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