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Posts Tagged ‘Jonas Vail’

180 Amsterdam Champions Eco-Activism for REPLAY

180 Amsterdam has a bold new campaign unveiling REPLAY’s eco-friendly Laserblast L.I.F.E. collection, which celebrates real-life activists as models.

REPLAY’s Laserblast L.I.F.E.  capsule collection utilizes “innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin,” resulting in “one of the most eco-friendly, natural denim ranges.” The brand called on 180 Amsterdam to make eco-friendly jeans seem youthful and rebellious, casting “models with a world-leading ethical stance – the real-life activists transforming the way we live today.” It marks 180 Amsterdam’s first campaign for the brand.

180 Amsterdam’s two minute digital spot for the campaign (featured above), shows environmental activists (clad in jeans, of course) clashing with heavily-armed security forces. Opening with shots of protesters in the woods, with audio clips of climate change deniers in the background, the group are soon met by the security forces they clash with. The provocative spot includes violence against protesters, and even some unexpected partial nudity before ending on a positive note with a surprise twist. 180 Amsterdam certainly didn’t hold back on this one, although some may make the argument that they’re trying a little too hard to seem edgy.

“We have very ambitious targets for the business. We are thrilled to partner with 180 Amsterdam to bring our vision to life and expectations on Laserblast L.I.F.E. project. Their team, their enthusiasm and their talent make us excited about the result of this journey,” said Art Zuyderwijk, MD REPLAY Benelux.

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180 Amsterdam’s New Campaign Positions PS4 as ‘For The Players,’ Not the Player-Haters

Last month, “#4ThePlayers Since 1995″ had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their “For The Players” international PS4 campaign targeting the Christmas gift market.

The integrated campaign runs in Europe, Australia, New Zealand, India, South Africa and the Middle East, comprising “teasers, events and an interactive social media experience ‘The Players Monument” (playstation.com/4theplayers) where people can declare themselves players, adding themselves to a digital interactive monument, and becoming part of the PS4 community.” Make no mistake, this is a huge campaign, one of the most anticipated of the year.

The sentiment behind the campaign is that the design of Sony’s next-gen system centers around the player. Unlike recent Xbox One spots, which emphasize the system’s capabilities as an entertainment system with multiple uses, Sony is very clearly positioning PS4 as a gaming system. While Microsoft attempts to scoop up the casual “attach this to your TV for a high-quality Netflix/Blu-ray player that you can play games with as well” market, Sony is going for the gamers.

The spot features a first person perspective through an immersive world where multiple gaming worlds have been set free. You’ll recognize some of “the most famous heroes and villains ever to play a part in PlayStation’s” gaming worlds throughout the ads scenarios. I won’t give away too much, as spotting these for yourself is part of the fun. It’s a great way to build anticipation from nostalgia, and look toward the future as the spot highlights upcoming PS4 titles as well. The spot was shot in Budapest by director Scott Lyon for production company Outsider. Al Moseley, President & Chief Creative Officer, 180 Amsterdam described the campaign as “drenched in gaming culture, incredible effects and with every detail and every pixel it delivers to the true gamer.” If all that’s not enough to get you excited for the PS4, this should be. Credits after the jump. Read more

Vail Takes Planning Director Post at 180 Amsterdam

After spending close to four years at W+K Amsterdam, Jonas Vail is heading over to 180′s Dutch digs to serve as planning director. While at W+K, Vail led planning efforts for EA Sports including its FIFA franchise and developed BASF’s global rebranding campaign (he says BASF “Good Chemistry” and FIFA 10 “How Big Can a Football Get” efforts are among his proudest work).

Though he’s been nestled in Amsterdam for the past several years, Vail has plenty of stateside experience, having served as an account planner at FCB then spending the next five-and-half years as a senior account planner at Goodby before heading to Europe to work at Saatchi & Saatchi London. So why the move now to 180? One of the reasons, Vail says, is the chance to work again with the agency’s CEO Kevin Dundas, who he was colleagues with at two other agencies and whose leadership he has “always admired and respected.” Vail adds, “We work too many ridiculous hours in this industry, so why not be surrounded by people you genuinely like, are inspired by, and respect? I hope to be that for people here as well.”

Nokia Defines Success with World Traveling, Mild Male Nudity

Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.

Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office. Saying something like “Success has friends not contacts” might seem a little silly or disingenuous to more jaded individuals, but to today’s average mobile consumer, it actually has meaning. How weird is that? Credits after the jump.

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