CHI&Partners launched a new holiday campaign for Carphone Warehouse enititled “#ColourInvasion” promoting the large number of color exclusives available in its stores for the holiday season.
The spot is set in a dark, gloomy seaside town that (as you may have guessed from the title) receives a sudden invasion of color. That color arrives courtesy of a group of bikers, all decked out in colorful clothing to create a kind of motorcycle chain rainbow. Keeping things on the minimalist side, the spot lets the color speak for itself, without any intrusion from voiceover. The campaign is running online on Carphone Warehouse’s YouTube, Facebook
“The work is an epic, vibrant, dollop of colour hitting Britain’s shores with impact,” said Rob Webster and Alexei Berwitz, creative directors at CHI&Partners, in a press release. “Here, the team have created a campaign which is as joyously simple as the brief that inspired it.” Read more