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Posts Tagged ‘Jonathan Del Gatto’

Ignited Remains ‘Never Uncomfortable’ for Sanük

Los Angeles-based agency Ignited continues its “Never Uncomfortable” campaign for shoe brand Sanük with two new spots promoting the brand’s upcoming spring collection.

Both spots (“Drummer Boy” and “#1 Fan”) depict what may very well be the world’s worst rock band as the band’s drummer and their number one (and only) fan stay comfortable as the band plays to an empty room. They mark a continued effort to popularize the brand beyond its core audience of surfers. Unfortunately, the spots are pretty difficult to watch — not just for the awful band (which could have been a pretty decent gag if handled well) but the awkward way in which the characters narrate the action as it’s happening. Additional campaign elements include “Pandora and Spotify radio spots, search, and influencer partnerships with YouTube personalities.” Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Tuesday Odds and Ends

-Cramer-Krasselt/Lowe & Partners alum Michael Baer joined Starcom USA as EVP/managing director, overseeing the agency’s Hallmark, LEGO, Luxottica and Walgreens businesses.

-Team Sprint follows up its Kevin Durant spot with another “Data Dilemma” effort starring NASCAR Sprint Cup champ Jimmie Johnson (above).

-Former AMV BBDO managing partner Paul Birks-Hay joined VB&P as director of client service.

-New York/Miami-based Wing, which operates within Grey Group, promoted senior copywriters Ruben Salavert and Aurora Morfin as well as senior art director Alvaro Naddeo to ACDs.

-Facebook is urging users to advertise their organ donor status. COO Sheryl Sandberg says the social network’s “dream is to save lives” with this effort. link; link

-LA-based editor Jonathan Del Gatto signed with NYC creative editorial shop Hooligan for East Coast representation.

-So, who’s ready for Blackberry’s new….10 OS? link

-The London International Awards 2012 is now accepting submissions. link