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Posts Tagged ‘Jonathan Glazer’

JWT London Gets Quiet for Canon Europe

JWT London produced this thoroughly minimalist ad for Canon Europe which foregoes any music or voiceover, instead relying completely on ambient sound as it depicts the nocturnal foraging of local deer.

The 90-second ad, entitled “Urban Deer” was shot by director Jonathan Glazer in “a London/Essex suburb near Epping Forest,” (according to Adweek) in the early hours of the morning as deer emerge from a wooded area to graze on suburban lawns. “Urban Deer” follows the deer as they graze, at one point joined by a fox and cat, before the neighborhood’s human inhabitants wake up. At the end of the spot, the tagline “Come and see” appears onscreen, before finally revealing the Canon logo and letting viewers know what is being advertised. While visually stunning and powerful in its starkness, it may be a little too minimalist for its own good. How many viewers will actually sit through the entire ad, and how many of those will realize the connection between the striking images in “Urban Deer” and Canon, the brand it is promoting? We’re guessing not that many. (Although JWT London does address this somewhat with a campaign site documenting photography techniques used to capture some of the shots in the ad.) Read more

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Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link



It Takes Two to Tango…in Compton

You won’t catch many of these rolling down our streets, but throughout Europe and the UK, it’s a different story. It’s sort of similar to us and Honda or Toyota. For 35 years, the VW Polo has been known for and advertised its reliability, safety and toughness. Now, DDB London looks to add a little rhythm and sensuality to the equation.

This spot, dubbed “Last Tango in Compton” and directed by award-winning director Jonathan Glazer (of Guinness “Surfer”, Sony “Paint,” etc.), features the world’s top two tango dancers–Argentinean Tango World Champion Gasper Godoy, and partner, Manuella Rossi. The pair does what they do best to the tune of Roc C’s  hip-hop ditty, “Don’t Stop,” and though strange on paper at first, the end result is an extraordinary dance sequence that symbolizes the mixture of brawn and beauty.

“Last Tango” sees DDB UK and director Glazer partnering for the first time since the award-winning “Protection” campaign for Polo in 1998. View credits after the jump.

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