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Posts Tagged ‘Jonathan Glazer’

Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link

 

 

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It Takes Two to Tango…in Compton

You won’t catch many of these rolling down our streets, but throughout Europe and the UK, it’s a different story. It’s sort of similar to us and Honda or Toyota. For 35 years, the VW Polo has been known for and advertised its reliability, safety and toughness. Now, DDB London looks to add a little rhythm and sensuality to the equation.

This spot, dubbed “Last Tango in Compton” and directed by award-winning director Jonathan Glazer (of Guinness “Surfer”, Sony “Paint,” etc.), features the world’s top two tango dancers–Argentinean Tango World Champion Gasper Godoy, and partner, Manuella Rossi. The pair does what they do best to the tune of Roc C’s  hip-hop ditty, “Don’t Stop,” and though strange on paper at first, the end result is an extraordinary dance sequence that symbolizes the mixture of brawn and beauty.

“Last Tango” sees DDB UK and director Glazer partnering for the first time since the award-winning “Protection” campaign for Polo in 1998. View credits after the jump.

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