TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jonathan Ive’

Apple Wants to Make You Cry, Will Be as Cloying as Possible Until it Happens

“Designed by Apple” is the third and newest spot in TBWA\Media Arts Lab’s recent reinvention of Apple’s TV ads. The first two, “Photos Every Day” and “Music Every Day” offered a refreshing take on the iPhone, moving it out of Apple’s white world and into the real world. It seemed as though Apple was hitting its stride, until today.

Now, it’s difficult for tech companies to do sentimentality, but it’s not unprecedented (see Google). But, “Designed by Apple” is trying so damn hard to make you feel anything that it misses the mark by a mile. Perhaps it’s watching grown men absolutely lose their shit when Tim Cook mentioned “Finder windows” during yesterday’s Worldwide Developer Conference yesterday, or have the press react to Jonathan Ive‘s pastel-tinged redesign of iOS as though it was 2013′s answer to the ceiling of the Sistine Chapel. This is so saccharine that it’s silly.

Maybe the most misguided part is the tagline, “Designed by Apple in California” (check out the web video here). After all, as anyone who’s ever owned an Apple product knows, the words “Assembled in China” always immediately follow that statement on every device.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Wednesday Morning Stir

-Hey, if Mother and Acer can have Jack Bauer bake cupcakes, why can’t they pick from a hat again and have Megan Fox play brainy dolphin whisperer (above)?

-Former Mullen VP/group media director Patrick LaCroix will assume the role of group account director at fellow Boston operation, Blitz Media, effective Nov. 6.

-Speaking of Mullen, have you seen its subtle, Halloween-themed homepage? link

-Here are 21 reasons why Apple SVP of industrial design, Jonathan Ive, should run the company. link

-DesignTAXI looks into the “phobias of creatives” via a new infographic. link

-According to a comScore report, over 9.4 billion video ads were viewed in September. link

 

 

Wednesday Odds and Ends

-McCann’s two-year-old B2B unit Enterprise, which is led by managing director Stephen Meade and creative director Will Shepherd, has now expanded globally with offices in Singapore and Munich. Expect more Enterprise branches to open next year.

-Let’s watch Apple’s SVP of industrial design Jonathan Ive talk iPhone 5, shall we? link

-Director Noah Conopask signed to the global roster of The Sweet Shop.

-One-year-old, New York-based VFX boutique Light of Day welcomed Nice Shoes alum James Collins as director of 3D.

-MEA Digital, which has offices in NYC, San Diego and Chicago, has changed its name and branding to Piston. link

-The Effie Worldwide crew has announced the call for entries for the 2013 North American Effies, which will feature new categories including Multi-Demographic, Olympics Marketing and Health. link

-The heartbeats of children in Malawi and Guatemala inspire a new OneRepublic song as part of a new, pro bono campaign from BBDO New York (above). link

-Commercial production vet Chris Zander has joined bi-coastal prodco Backyard as a partner. link

-Hollywood commercial production studio Picrow added British director Peter Lydon to its roster.