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Posts Tagged ‘Jonathan Levine’

Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant

Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or Pee Wee Kirkland. Kevin Durant, for all of his NBA greatness, has yet to merge his skills with an equally skillful nickname. Yes, there’s KD and the Durantula (and perhaps the best one via Jalen Rose, who resurrected the name Iceberg Slim), but it just doesn’t feel right yet.

For the latest Nike effort from W+K Portland, which was created in partnership with Foot Locker, the agency decided to take Durant’s lack of nicknameness and build an ad around it. The sixty-second spot, which features comedian Hannibal Buress as MC, is the coming-out party for Kevin “Kevin” Durant. Buress runs through pre-game introductions and calls out intricate nicknames for random guys like Don Juan Have a Picnic by the Pond, but when he gets to Durant, the crowd goes silent. Kevin Kevin: It’s funny because it’s true. Credits after the jump.

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Tuesday Morning Stir

-Jonathan Levine, the man who’s helmed the movies 50/50, Warm Bodies as well as the Dwyane Wade-starring Li-Ning spot, has joined the commercial roster of Caviar, Los Angeles.

-Ogilvy alum Elizabeth Shanklin has joined SapientNitro as VP, client services for the latter’s West region.

-If The Artist spoke to you (didn’t for us),  perhaps you might be so inclined to check out this case study about the Toronto Silent Film Festival from Cossette (above).

-Hey, a friend is hosting a design + startup mixer event here, this Thursday, in NYC featuring the UX Lead on Nike+ Fuelband from R/GA, and the chief product officer of Fitocracy. Go here for details.

-Are you an NYC company that deserves free work from a Brooklyn-based digital agency? Well, here you go.

Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes

In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’s been slowly making inroads here in the States over the years).

The move was shocking for a couple of reasons. First, it put Dwyane Wade in Michael Jordan‘s crosshairs which, if you’ve read Wright Thompson‘s incredible piece on Jordan for ESPN, you know it’s a terrible idea because MJ is totally fucking crazy. Second, it revealed that China’s plan for worldwide dominance begins with taking our beloved professional athletes away from us. Third, it revealed Wade to be Chinese  and most likely communist sympathizer—someone who would turn his back on his home country for the wealth and oppression that China’s booming (though unstable) economy offers to those willing to denounce the USA (Ed: As far as we know, Dwyane Wade is not actually a ‘communist sympathizer’ nor is he the catalyst for China’s global takeover. We hope you’re no longer in the fetal position at this moment).

Li-Ning apparently offered Wade his own brand within theirs, including a lot of creative control over his projects. Jordan brand, being run by a psychotic control-freak, obviously would never let this happen. So, we have the above spot from agency Zambezi depicting Dwyane Wade running the show like a badass. Smile now, D-Wade, but is your pile of Yuan keeping you warm tonight? Actually, yeah, it probably is. Credits after the jump.

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