Advertising may not be art, but can it at least be literature?

According to Vanity Fair, one Jonathan Safran Foer–dietary scold, wearer of spectacles, and owner of ridiculously expensive apartments–just happened to be eating an ethically farmed vegetarian burrito one day when he took a moment to bemoan the lack of intellectual distractions inside his local Chipotle.

While he “wanted to die with frustration”, he instead took the opportunity to contact friend/CEO/fellow rich person Steve Ells and recommend that he mix a bit of wordplay with his black beans and pulled pork.

Here’s the video:

And yes, there’s a GIF of a spinning cup after the jump.

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