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Posts Tagged ‘Jonathan Schoenberg’

TDA Boulder Seeks to Inspire for FirstBank

TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses.

The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet “fame” and a real legacy. In the spots first 15 seconds viewers are barraged with viral Internet “fails” such as a balance beam gymnast landing on his crotch and a man cannonballing onto an iced-over pool. “Since when did ‘leaving a legacy’ mean ‘going viral?’” the voiceover asks. At the spot’s midpoint the text “Let’s Grow Business” appears onscreen, accompanied by voiceover, as its shifts to a focus on what a true legacy is, accompanied by images of business and commerce. The way in which the spot seamlessly incorporates humor (via the Internet-culled clips) into its message marks a step forward from previous efforts such as the recent Amish-themed campaign and the creepy “Bargain Dummy” spot.

The spot will run during live sports and new programming on major networks, as well as twenty cable channels, including ESPN, USA, and The History Channel. Other media for the campaign will follow in the coming weeks and months. Read more

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TDA_Boulder Urges Super Models to Use Protection During Fashion Week

You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:

Use protection lest your accidental children be too beautiful for this world.

The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.

It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.

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TDA_Boulder Illustrates ‘Alternatives to Mobile’ for FirstBank

When last we heard from TDA_Boulder, the agency envisioned an Amish paradise made possible, in part, by client FirstBank’s new mobile banking app.

Today we got some new and amusing creative for the agency to promote the same app. The point of this “three-off” corollary is that banking, like many other things, is more fun on your phone–just don’t tell your teller. As the brief reads, “Mobile banking is (relatively) fun.”

Things (other than banking) that are definitely cooler on smartphones than in real life:

Angry Birds

FirstBank1

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TDA_Boulder Envisions an Amish Paradise for FirstBank

This week brings us the latest in TDA_Boulder‘s series of shorts for client FirstBank.

The campaign, directed by the Perlorian Brothers of LA production company MJZ, highlights the always-relevant disconnect between the Amish community and the modern world in order to promote the client’s new mobile app, which allows for the remote and super-convenient paying of bills.

Here’s your protagonist reflecting on the number of expenses he may now resolve without having to visit the real world in “Manure Bill”:

The campaign will run across all broadcast networks and various summer cable summer programs (and yes, that includes Amish Mafia).

Credits and previous spots after the jump.

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TDA Gets Creepy for Firstbank

TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. Read more

TDA_Boulder Excuses Ragged Employees with ‘Happy Hour Virus’

Screen Shot 2013-11-14 at 1.40.47 AM

This little side project doesn’t seem to have much of a purpose, but TDA_Boulder built one of those trick-your-boss programs called “Happy Hour Virus.” Frustrated employees can choose from one of three templates that make a computer screen look like it has a virus or technical error and then bounce to a bar for some early liquid therapy. Of course, you can get out of the screen by pressing ESC, which is necessary, but also renders the whole idea fairly useless. It’s not as plausible as the March Madness fake spreadsheets that can hide scores and brackets (as long as you work with spreadsheets regularly). Symbolically, the project is meant to stress the respectable work/personal-life balance present at the agency, but other than that, there’s not much to digest here.  It may be Thursday, but this feels like a Friday item. Credits after the jump.

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Boulder Condom Brand Ushers in First Annual ‘Birth Control Day’

Boulder-based condom brand Sir Richard’s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual “Birth Control Day.” While BBH Asia-Pacific and Mentos encourage baby-making, hometown agency TDA does the exact opposite via a series of digital “Happy Birth Control Day” cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation’s first American Birth Control Conference. There are a dozen e-cards to choose from on the campaign’s microsite and we’ve posted two of our faves. Credits below.

AD: Haley Garyet
CWs: Ryan Dean Waite, Phil Van Buren
Developer: Jason Lewis
ECD: Jonathan Schoenberg


And Now, Your Requisite Post About Condoms and Vajayjay

Those rapscallions at Boulder-based TDA are at it again, this time launching a new campaign for Sir Richard’s, the condom brand that kicked off its launch by giving us wild postings in NYC nearly 18 months ago and is now honoring National Women’s Health Week with “Vagina Rules.” To be specific, TDA’s effort calls on the ladies to offer “rules about what they won’t put in their vagina” to raise awareness for the lesser-known chemicals that are often found in condoms and lubricant, including spermicide, parabens, and glycerin. You can check out an image from the campaign below or go to the website for info. San Francisco, Denver and Austin, meanwhile, can expect Sir Richard’s wild postings of their own in the near future. Credits after the jump.

 

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Notorious Web Foes Come to Life in Webroot Effort

Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, “Don’t Let Bad Links Happen to You.”

Out of the three, which were all directed by Epoch Films’ Michael Downing, we particularly like the defensive “Nigeria” clip above, though the weepy “Single” spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, “Bigger,” after the jump.

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Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

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