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<title>Jonathan Schoenberg - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Boulder Condom Brand Ushers in First Annual &#8216;Birth Control Day&#8217;</title>
<description><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-40421 aligncenter" title="Print" src="http://www.mediabistro.com/agencyspy/files/2012/10/TDASirRBCDCard_Afraid72-300x300.jpg" alt="" width="300" height="300" /></p>
<p>Boulder-based condom brand Sir Richard&#8217;s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual &#8220;Birth Control Day.&#8221; While BBH Asia-Pacific and Mentos <a href="http://www.mediabistro.com/agencyspy/who-knew-mentos-was-an-aphrodisiac_b37012" target="_blank">encourage baby-making</a>, hometown agency TDA does the exact opposite via a series of digital &#8220;Happy Birth Control Day&#8221; cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation&#8217;s first American Birth Control Conference. There are a dozen e-cards to choose from on the <a href="http://birthcontrolday.com/" target="_blank">campaign&#8217;s microsite</a> and we&#8217;ve posted two of our faves. Credits below.</p>
<p style="text-align: center;"><img class="size-medium wp-image-40422 aligncenter" title="sirrichards" src="http://www.mediabistro.com/agencyspy/files/2012/10/sirrichards-295x300.png" alt="" width="295" height="300" /></p>
<p style="text-align: left;">AD: <strong><a href="http://www.mediabistro.com/Haley-Garyet-profile.html">Haley Garyet</a></strong><br />
CWs: <strong><a href="http://www.mediabistro.com/Ryan-Dean-Waite-profile.html">Ryan Dean Waite</a></strong>, <strong><a href="http://www.mediabistro.com/Phil-Van-Buren-profile.html">Phil Van Buren</a></strong><br />
Developer: <strong><a href="http://www.mediabistro.com/Jason-Lewis-profile.html">Jason Lewis</a></strong><br />
ECD: <strong><a href="http://www.mediabistro.com/Jonathan-Schoenberg-profile.html">Jonathan Schoenberg</a></strong></p>
<p><span style="font-family: Verdana,Helvetica,Arial;"><span style="text-decoration: underline;"><br />
</span></span></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/boulder-condom-brand-ushers-in-first-annual-birth-control-day_b40419#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/boulder-condom-brand-ushers-in-first-annual-birth-control-day_b40419</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Haley Garyet]]></category>
		<category><![CDATA[Jason Lewis]]></category>
		<category><![CDATA[Jonathan Schoenberg]]></category>
		<category><![CDATA[Phil Van Buren]]></category>
		<category><![CDATA[Ryan Dean Waite]]></category>
<pubDate>Fri, 26 Oct 2012 11:05:09 +0000</pubDate>
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<title>And Now, Your Requisite Post About Condoms and Vajayjay</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/UrhgJBpUa3Q?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/UrhgJBpUa3Q?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Those rapscallions at Boulder-based TDA are at it again, this time launching a new campaign for Sir Richard&#8217;s, the condom brand that kicked off its launch by giving us<a href="http://www.mediabistro.com/agencyspy/campaign-message-babies-cost-a-fortune_b11102" target="_blank"> wild postings in NYC </a>nearly 18 months ago and is now honoring National Women&#8217;s Health Week with &#8220;Vagina Rules.&#8221; To be specific, TDA&#8217;s effort calls on the ladies to offer &#8220;rules about what they won&#8217;t put in their vagina&#8221; to raise awareness for the lesser-known chemicals that are often found in condoms and lubricant, including spermicide, parabens, and glycerin. You can check out an image from the campaign below or go to <a href="http://www.sirrichards.com/" target="_blank">the website</a> for info. San Francisco, Denver and Austin, meanwhile, can expect Sir Richard&#8217;s wild postings of their own in the near future. Credits after the jump.</p>
<p><img class="aligncenter size-full wp-image-33372" title="chemicalssirrichard" src="http://www.mediabistro.com/agencyspy/files/2012/05/chemicalssirrichard.png" alt="" width="323" height="482" /></p>
<p>&nbsp;</p>
<p> <a href="http://www.mediabistro.com/agencyspy/and-now-your-requisite-post-about-condoms-and-vajayjay_b33370#more-33370" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/and-now-your-requisite-post-about-condoms-and-vajayjay_b33370#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/and-now-your-requisite-post-about-condoms-and-vajayjay_b33370</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Austin O'Connor]]></category>
		<category><![CDATA[Francis Hayes]]></category>
		<category><![CDATA[Jason Bach]]></category>
		<category><![CDATA[Jonathan Schoenberg]]></category>
		<category><![CDATA[Sam Miller]]></category>
<pubDate>Thu, 17 May 2012 11:40:29 +0000</pubDate>
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<item>
<title>Notorious Web Foes Come to Life in Webroot Effort</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;"><param name="movie" value="http://www.youtube.com/v/ChliT0qm3gM?version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/ChliT0qm3gM?version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, &#8220;Don&#8217;t Let Bad Links Happen to You.&#8221;</p>
<p>Out of the three, which were all directed by Epoch Films&#8217; <strong><a href="http://www.mediabistro.com/Michael-Downing-profile.html">Michael Downing</a></strong>, we particularly like the defensive &#8220;Nigeria&#8221; clip above, though the weepy &#8220;Single&#8221; spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, &#8220;Bigger,&#8221; after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/notorious-web-foes-come-to-life-in-webroot-efforts_b19292#more-19292" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/notorious-web-foes-come-to-life-in-webroot-efforts_b19292#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/notorious-web-foes-come-to-life-in-webroot-efforts_b19292</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=19292</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Barrett Brynestad]]></category>
		<category><![CDATA[Christi Tucay]]></category>
		<category><![CDATA[Daniel Johnson]]></category>
		<category><![CDATA[Dennis Di Salvo]]></category>
		<category><![CDATA[Francie Moore]]></category>
		<category><![CDATA[Jeff Cutter]]></category>
		<category><![CDATA[Jeremy Seibold]]></category>
		<category><![CDATA[Jonathan Schoenberg]]></category>
		<category><![CDATA[Lisa Margulis]]></category>
		<category><![CDATA[Mark Verstraete]]></category>
		<category><![CDATA[Michael Downing]]></category>
		<category><![CDATA[Michael Yessian]]></category>
		<category><![CDATA[Neal Desai]]></category>
		<category><![CDATA[Patty Paz]]></category>
		<category><![CDATA[Thomas Dooley]]></category>
		<category><![CDATA[Tom Marquis]]></category>
		<category><![CDATA[Wes Schauble]]></category>
		<category><![CDATA[Yvette Cobarrubias]]></category>
		<category><![CDATA[Zoe Mougin]]></category>
<pubDate>Tue, 07 Jun 2011 13:20:24 +0000</pubDate>
</item>
<item>
<title>Condom Campaign&#8217;s Message: Babies Cost A Fortune!</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2010/12/1.jpg"><img class="alignnone size-full wp-image-11103" title="-1" src="http://www.mediabistro.com/agencyspy/files/2010/12/1.jpg" alt="" /></a></p>
<p>Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising &amp; Design, which reminds us of the heavy costs of raising children.</p>
<p>Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with &#8220;philanthropic goals&#8221; in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don&#8217;t they need more important things than condoms?</p>
<p>Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year&#8217;s worth of diapers.</p>
<p>In conclusion, a simple message: Wear your raincoat if you know a storm&#8217;s a comin&#8217;.</p>
<p>Credits:</p>
<p>Creative director: <strong><a href="http://www.mediabistro.com/Thomas-Dooley-profile.html">Thomas Dooley</a></strong><br />
Copywriter: <strong><a href="http://www.mediabistro.com/Jonathan-Schoenberg-profile.html">Jonathan Schoenberg</a></strong><br />
Designer: <strong><a href="http://www.mediabistro.com/Austin-OConnor-profile.html">Austin O’Connor</a></strong><br />
Web-only digital designer: <strong><a href="http://www.mediabistro.com/David-Byrd-profile.html">David Byrd</a></strong></p>
<p>Copywriter <strong><a href="http://www.mediabistro.com/Matthew-Gerson-profile.html">Matthew Gerson</a></strong></p>
<p>Banner ad programming: Digital Wasabi, Boulder<br />
Web development: Voltage</p>
<p>Peep more assets from this campaign after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/campaign-message-babies-cost-a-fortune_b11102#more-11102" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/campaign-message-babies-cost-a-fortune_b11102#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/campaign-message-babies-cost-a-fortune_b11102</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=11102</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Austin O’Connor]]></category>
		<category><![CDATA[David Byrd]]></category>
		<category><![CDATA[homas Dooley]]></category>
		<category><![CDATA[Jonathan Schoenberg]]></category>
		<category><![CDATA[Matthew Gerson]]></category>
		<category><![CDATA[Thomas Doole]]></category>
		<category><![CDATA[Thomas Dooley]]></category>
<pubDate>Mon, 06 Dec 2010 14:49:40 +0000</pubDate>
</item>
<item>
<title>Behold: The Social Media Sobriety Test</title>
<description><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/CdVTes-6THQ?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/CdVTes-6THQ?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The routine is familiar: You come home wasted around 2 a.m. The babysitter complains about the time, so you don&#8217;t tip her ungrateful ass. It&#8217;s not your fault. Traffic was insane, and people were driving all crazy and stuff. The kids are asleep, dreaming their whimsical dreams of candy covered clouds and puppy mills. Quietly, you reach into the pantry, grab your emergency bottle of wine, sign on to Facebook and tell your friend that her new baby has a really big head. Like, really big. The thing&#8217;s gigantic. Someone needs to tell her. Maybe the thing needs medical attention, you don&#8217;t know. You then pass out, head against the keyboard, bottle of &#8220;Two Buck Chuck&#8221; still in hand.</p>
<p>Now, don&#8217;t you wish you could avoid these embarrassing drunk social media interactions? Luckily, Webroot&#8217;s &#8220;Social Media Sobriety Test&#8221; has you covered according to this spot from Boulder-based TDA. Now you don&#8217;t have to leave your friends guessing whether or not your status updates occurred while you were under the influence of alcohol. Whether it&#8217;s your friends, your boss, your kid&#8217;s parents or your parole office, now everyone knows that you&#8217;re &#8220;too intoxicated to post right now,&#8221; eliminating their investigation into your personal habits. Hey, you&#8217;re drunk. Might as well be honest about it.</p>
<p>Sure, Tony Ha might be upset because you lied about going out tonight. Whatever, the dude&#8217;s a buzzkill. If you&#8217;re not going to tell him, at least your software can on your behalf. The Social Media Sobriety Test: You Web-Savvy Drunk, You. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/behold-the-social-media-sobriety-test_b9734#more-9734" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/behold-the-social-media-sobriety-test_b9734#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/behold-the-social-media-sobriety-test_b9734</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=9734</guid>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Jeremy Seibold]]></category>
		<category><![CDATA[Jonathan Schoenberg]]></category>
		<category><![CDATA[Matt Tysor]]></category>
		<category><![CDATA[Molly Enkema]]></category>
		<category><![CDATA[Neal Desai]]></category>
		<category><![CDATA[Ryan Moede]]></category>
		<category><![CDATA[Thomas Dooley]]></category>
		<category><![CDATA[Wes Schauble]]></category>
<pubDate>Wed, 03 Nov 2010 16:16:27 +0000</pubDate>
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