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Posts Tagged ‘Joost van Starrenburg’

McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

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Google Adwords Makes an Expensive Thank You Card

October marked the 10th anniversary of Google’s Adwords, its main source of revenue and a feature that revolutionized the way people advertise on the internet. Last year, Adwords generated $23 billion in revenue, and Google decided it was time to send a thank you card to the over 1 million clients that made its flagship product an immense success.

AKQA San Francisco called upon PostPanic to create a card that could be customized to integrate clients’ names into the video. While, as you’ll see in the video, PostPanic.com is the client in question, Google’s clients have the ability to make any company part of their elaborate thank you card. Sure, the technology in the ad might be a tad exaggerated, but as the video is all shot in and around Google HQ in Mountain View, California, it’s not beyond the realm of possibility that “B2B bees,” moon lasers and massive domino setups could actually be based off of Google’s own technological experiments.

Hats off to Google because, really, who’s nice enough to send a thank you card anymore? Credits after the jump.

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