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<title>Jordan Levy - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Google, Audi Join Forces for a Pleasant Ride Through San Francisco</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/EwTsp5eg2iw"></iframe></p>
<p>Worlds collide in the latest spot from Venables Bell &amp; Partners, as Google and Audi share in the stage in &#8220;Enhancing Navigation.&#8221; How significant is this pairing? Well, I want you to question that as you listen to <a href="http://www.youtube.com/watch?v=lsV500W4BHU">this classic Powerman 5000 song from 1999</a>. God, what a ridiculous song.</p>
<p>Anyway, the above spot follows an Audi A4-driving couple through a freeze-framed Google Street View rendering of San Francisco. As we watch the couple traverse a familiar blue line and arrive at various red checkpoints, it&#8217;s funny to think of how much Apple Maps made Americans pledge their undying allegiance to Google Maps. Perhaps it&#8217;s this rekindled fandom for Google (and the jangly soft indie folk track) that gives this spot a warm, almost nostalgic ambiance.</p>
<p>Finally, we see the couple arrive at (SPOILER) a sunny beach where we realize they&#8217;re using Google Maps (which pulls from Google Earth and Google Street View) to navigate to their own wedding. As an Easter egg, you may notice that the couple&#8217;s four pits stops along the way were to pick up something old, something new, something borrowed, and something blue. Yes, the thought of something that cloying is a bit gag-inducing, but somehow VB&amp;P keeps this spot fun-cute as opposed to annoying-cute. Credits follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/google-audi-join-forces-for-a-pleasant-ride-through-san-francisco_b43578#more-43578" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/google-audi-join-forces-for-a-pleasant-ride-through-san-francisco_b43578#disqus_thread</comments>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Venables Bell & Partners]]></category>
		<category><![CDATA[Andrew Tracy]]></category>
		<category><![CDATA[Brad Kayal]]></category>
		<category><![CDATA[Brad Phifer]]></category>
		<category><![CDATA[Craig Allen]]></category>
		<category><![CDATA[Eric Anderson]]></category>
		<category><![CDATA[Jay Rogers]]></category>
		<category><![CDATA[Jordan Levy]]></category>
		<category><![CDATA[Mandie Bowe]]></category>
		<category><![CDATA[Matthew Loranger]]></category>
		<category><![CDATA[Matthew Marquis]]></category>
		<category><![CDATA[Nicholas Interlandi]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Rich Kaylor]]></category>
		<category><![CDATA[Will McGinness]]></category>
<pubDate>Wed, 23 Jan 2013 11:58:59 +0000</pubDate>
  
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