Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,” Muscle Music allows viewers to record their very own percussion-laden jam session after they stream and impressive demo performed by Mr. Terry Crews. But, for those of us who learn better from following directions than button-mashing, Old Spice has provided us with this handy keyboard map:

Sure, it’s just sort of silly and gets a little boring after about a minute of messing around, but realize that this is as much of an ad for W+K, prodco MJZ, VFX company The Mill and Vimeo itself as much as it is for Old Spice. From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

Credits after the jump.

Update: By the way, the Terry Crews has been answering questions following his new Old Spice ad launch on Reddit. Go here for the Q+A.

continued…

New Career Opportunities Daily: The best jobs in media.

When he’s not filming Sly Stallone’s sequel to the bloody, guilty pleasure opus that is The Expendables or cracking us up as the penny-pinching pops on syndication in Everybody Hates Chris, Terry Crews is once again screaming at the screen in a series of new spots for Old Spice. W+K continues its onslaught for the P&G brand in a series of spots promoting the Red Zone body spray line.

We kind of like how Crews serves as the boisterous, aggressive counterpart to Isaiah Mustafa‘s smooth baritone casanova, though we’re not sure how this will disrupt our sleep patterns when it airs as yours truly dozes off to the telly at night. By the way, you might know the directors from the campaign, Tim Heidecker and Eric Wareheim, aka the minds behind Tim & Eric Awesome Show, Great Job. In phase two of the “Smell the Power” campaign, look for co-branded television advertisements with fellow P&G brands Bounce and Charmin. Check out three more clips and credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman‘s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

We’re sure there’s many of you who think the Isaiah Mustafa-led Old Spice campaign has lost its luster, and perhaps some of the more recent spots have sullied the once-novel concept. But that hasn’t stopped Wieden+Kennedy from continuing to use its buff pitchman, who returns to dazzle the ladies and continue his role as  in this latest installment entitled “Fiji.” Does the fresh scent of Fiji make your man smell like a never-ending tropical sunset, personalized love song melody and a romantic puppy surprise? Mustafa says, “yes.”

Credits and an example of the print component after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.