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Posts Tagged ‘Jordan Zimmerman’

White Castle Serves Up an Agency Review for the First Time Since 2009

white-castle-304Speaking of meats…for the past five years, Ft. Lauderdale’s  Zimmerman has been creative AOR for the iconic White Castle brand. Before 2009, JWT lead all White Castle creative for 15 years.

Now AdAge tells us that White Castle is shopping again.

Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:

“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.

The review comes five months after Grey won the Papa John’s account.

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Monday Morning Stir

-Ice-cream brand Cornetto releases 8-minute ad with Lily Allen, lesbian love story (video above). link

-AT&T acquires DirecTV. link

-Will Beats keep Apple cool? link

-In a bid to be more invasive, Facebook adds button letting you ask friends about their relationship status. link

-BBH New York hires Carey Head to lead integrated production and technology. link

-Lunchables is targeting the teen market. link

-Political procedurals dominate fall TV season. link

Jordan Zimmerman REALLY Wants to Meet You

Are you a social media wizard? Do you need some help learning how to build a dream, whatever it might happen to be? Most importantly, do you love Fort Lauderdale as much as everyone else on Earth does?

If you answered “yes” to any of those questions–and even if you didn’t–then self-described “maverick advertising icon” Jordan Zimmerman would LOVE to meet you.

In the past Mr. Zimmerman has offered his thoughts on politics and the state of the union–but in this case he simply wants to impart some of the wisdom that comes from building a “$3 Billion empire” and provide you, lucky John or Jane, with “a priceless look into the business world that few seldom see.”

Trust him–this will be worth your while.

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Zimmerman Unveils More Pics from New FTL Space (Updated)

Screen Shot 2014-03-23 at 11.19.41 PM

As we briefly mentioned two weeks ago, Omnicom-owned, Fort Lauderdale-based agency Zimmerman is opening up a new, 130,000 square-foot space, and now we have a bit more info and visual representation of what to expect from the unveiling this Friday, March 28. While we won’t be back in our old FTL hometown for the unveiling, we’ve been sent some images above and below of what to expect from what’s being dubbed Zimmerman 3.0. We’re still awaiting a couple of quotes from self-appointed “maverick ad man” Jordan Zimmerman, he of sizable portrait below:

gensler-fl_zimmerman4401 Rev-REVcolor03102014 copy

 

In the meantime, though, here are some takeaways from the new office:

-Open office concept and design to encourage “collaboration, appealing to the average employee age of 26″ (1,100 full-time associates are in the mix nationwide, 750 in the Fort Lauderdale corporate HQ). Well, it is all the rage these days in the agency world.

-Zimmerman occupies the second, third and fourth floors with some employees also on the fifth floor and plans to eventually take over the entire building the goal being to transform the first floor into an “incredible Z Bistro fueled by a 24/7 Chef, providing fresh and healthy gourmet meals daily.”

-Floor-to-ceiling writeable walls in every office to facilitate creativity.

-Customizable color lighting in elevators to embrace national clients, and finally, what we feel is the coup de grace…

-Departments organized as “neighborhoods,” each portraying a Zimmerman value — i.e. the “Fearless” neighborhood is lined with punching bags (below).

Fearless Speedbags

This might be the first such type of agency office accoutrement we’ve seen and maybe it’s just a way to take out one’s aggression at times. Or, hell, we’ll just say it’s installed for the symbolism. And finally, here’s one more shot from the new FTL space, which was designed by architectural/design firm, Gensler.

Screen Shot 2014-03-23 at 11

Over the years, Zimmerman has worked with clients ranging from Office Depot and Papa John’s (the latter of which moved to Grey last month) to CBS and White Castle.

Update: Check out quotes from Zimmerman himself on the new space after the jump.

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Here’s a Quick Update to the Zimmerman Tale

So, yes, we have an addendum to the Zimmerman news that may be worth repeating in a separate post because of leadership changes, mainly that Pat Patregnani (this guy) will move into the role of CEO at Omnicom-owned agency while founder Jordan Zimmerman shifts to the founder/chairman post. On another executive note, if you haven’t heard, Andrew Varga has resigned from his post as chief marketing officer of Papa John’s to take on the role of president at Zimmerman, which has been a client.

Thursday Morning Stir

-The Cannes Lions crew has more info for delegates regarding the new Innovation Lions. link

-While we’re on the awards tip, here are your Dubai Lynx 2013 winners. link

-Chicago-based production company BoomThrift has added director John Thompson to its roster for representation.

-Philly-based Red Tettemter + Partners has been on our radar this week, and here’s the agency’s colorful way of welcoming new hires (above).

-Minneapolis-based Martin|Williams rings in St. Patrick’s Day with an online effort for beer brand, Finnegans, which, nicely enough, gives 10o percent of its profits to hunger relief charities. link

-Ad man and Florida Panthers part-owner Jordan Zimmerman has filed for divorce. link

And Now, Some Post-Election Wisdom from Jordan Zimmerman

With the 2012 presidential election now in the books, where do we turn to bring the country together, to unite us as people, to separate wheat from chaff and tell us “how to protect our assets?” Well, until we find that special someone, for now, we’ll have to make due with some sage post-election thoughts from Jordan Zimmerman, namesake of Omnicom-owned, Fort Lauderdale-based agency, Zimmerman.

The self-proclaimed “alpha dog” and “huge success” posted yet another clip on his blog, “You Sleep When You Die,” following the election results and after viewing it above, we can’t figure out if he’s some scary Donald Trump/Donny Deutsch hybrid, a male Suze Orman, an Obama voter or all of the above. All we can tell now is that thanks to the president’s reelection, he will be “parking some of his assets” in Switzerland. You 99 percenters out there should follow suit.

Zimmerman Grabs Bob’s Stores Account, Calls It a ‘Hot Streak’

Omnicom-owned, Fort Lauderdale-based Zimmerman, the self-proclaimed “retail brand builder” has been name the ad agency for New England-based retail chain, Bob’s Stores. There was no formal review and Zimmerman says it will immediately get down to business on creative, which is set to debut in February.

Agency namesake, founder/chairman and part-time motivational speaker, Jordan Zimmerman, says in a statement, “The Bob’s team has the business focus. They have the fighting spirit we love.” Zimmerman’s PR flack calls the Bob’s win a continuation of the agency’s “hot streak.” Well, can’t deny the impact of Captain D’s, but in the last 18 months, Zimmerman has also added Boston Market, Carfax and Lane Bryant to its client roster if that says anything.

According to the announce, Bob’s Stores campaigns will be driven by Zimmerman’s Brandtailing methodology, which in this client’s case, means “building brand distinction while driving next-day comp sales at every step along the way.”  But we have to ask, will Tango be involved?

Zimmerman Launches Tango in the Name of ‘Brandtailing’

Ft. Lauderdale-based Zimmerman, always well-received on AgencySpy, is introducing its newest division , which is set to focus specifically on pairing brands with B2B sponsorship, partnership and promotion. The new division, called “Tango,” is according to a release out to prove that “two is often better than one,” you know, because it takes “two to tango” or something.

Zimmerman founder/chairman and sometimes motivational speaker Jordan Zimmerman says in a statement, “We invested in TANGO to add dimension and content to our Brandtailing™ methodology for client results.” Well and good Mr. Zimmerman, but can you give us an example of how Tango is supposed to work?

Brandtailing and Tango, has there ever been a better, cuter pair?

Well, one of the B2B partnerships Tango has forged include that of Amscan/Party City with New York-based professional sports teams where Party City advertises itself with promotions on the teams’ social networking outlets and outside of stadiums before games. For next year, Tango also plans on selling a coffee brand benefiting Haiti to Whole Foods (whose consumer base will surely drink up) and creating a new promotional partnership for White Castle.