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Posts Tagged ‘Jordan Zimmerman’

Michaels Names Zimmerman Its Lead Creative Agency


Zimmerman Advertising announced yesterday that it had been selected as the lead creative agency for Michaels, the arts and crafts supplies retailer with 1,166 locations across North America and an estimated annual marketing budget of $180 million. The agency said it would be responsible for “a range of services, including strategic planning, analytics, digital media planning and buying and social media,” MediaPost reported.

Back in September, Zimmerman appointed Michael Goldberg, formerly of Deutsch, as its new CEO. It marked a homecoming for Goldberg, who spent over eight years as the agency’s CMO before leaving to join Omnicom PR agency Porter Novelli. Michaels is the fist major account win for the agency since his arrival. The news also follows Zimmerman’s loss of the White Castle account last month to Resource/Ammirati, following a review which launched in July. Zimmerman had been the burger chain’s agency of record since 2009. Read more

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Jordan Zimmerman Has a Winner

Zimmerman Win

When last we heard from Jordan Zimmerman, he offered to fly his most vocal advocate to Fort Lauderdale to tour his agency’s corporate headquarters and have lunch with the man himself, who would then “advise you any way I can on any business deal you have.”

What did an applicant have to do to win? Zimmerman simply asked the public to “wow me. Show me how passionate you are” about meeting him and receiving an autographed copy of his then-new book, Leading Fearlessly.

You’ll have to excuse us for missing out on the update to that story by more than two months, but Zimmerman did indeed choose a winner: John Hricik III, who you may know as the guy with the pink tie…or Zimmerman Advertising’s newest account services employee.

Unfortunately, we don’t have the video that Hricik submitted to win #LeadingFearlessly. But we do have a twitpic after the jump.

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Michael Goldberg Named CEO of Zimmerman


Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. Read more

White Castle Serves Up an Agency Review for the First Time Since 2009

white-castle-304Speaking of meats…for the past five years, Ft. Lauderdale’s  Zimmerman has been creative AOR for the iconic White Castle brand. Before 2009, JWT lead all White Castle creative for 15 years.

Now AdAge tells us that White Castle is shopping again.

Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:

“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.

The review comes five months after Grey won the Papa John’s account.

Monday Morning Stir

-Ice-cream brand Cornetto releases 8-minute ad with Lily Allen, lesbian love story (video above). link

-AT&T acquires DirecTV. link

-Will Beats keep Apple cool? link

-In a bid to be more invasive, Facebook adds button letting you ask friends about their relationship status. link

-BBH New York hires Carey Head to lead integrated production and technology. link

-Lunchables is targeting the teen market. link

-Political procedurals dominate fall TV season. link

Jordan Zimmerman REALLY Wants to Meet You

Are you a social media wizard? Do you need some help learning how to build a dream, whatever it might happen to be? Most importantly, do you love Fort Lauderdale as much as everyone else on Earth does?

If you answered “yes” to any of those questions–and even if you didn’t–then self-described “maverick advertising icon” Jordan Zimmerman would LOVE to meet you.

In the past Mr. Zimmerman has offered his thoughts on politics and the state of the union–but in this case he simply wants to impart some of the wisdom that comes from building a “$3 Billion empire” and provide you, lucky John or Jane, with “a priceless look into the business world that few seldom see.”

Trust him–this will be worth your while.

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Zimmerman Unveils More Pics from New FTL Space (Updated)

Screen Shot 2014-03-23 at 11.19.41 PM

As we briefly mentioned two weeks ago, Omnicom-owned, Fort Lauderdale-based agency Zimmerman is opening up a new, 130,000 square-foot space, and now we have a bit more info and visual representation of what to expect from the unveiling this Friday, March 28. While we won’t be back in our old FTL hometown for the unveiling, we’ve been sent some images above and below of what to expect from what’s being dubbed Zimmerman 3.0. We’re still awaiting a couple of quotes from self-appointed “maverick ad man” Jordan Zimmerman, he of sizable portrait below:

gensler-fl_zimmerman4401 Rev-REVcolor03102014 copy


In the meantime, though, here are some takeaways from the new office:

-Open office concept and design to encourage “collaboration, appealing to the average employee age of 26″ (1,100 full-time associates are in the mix nationwide, 750 in the Fort Lauderdale corporate HQ). Well, it is all the rage these days in the agency world.

-Zimmerman occupies the second, third and fourth floors with some employees also on the fifth floor and plans to eventually take over the entire building the goal being to transform the first floor into an “incredible Z Bistro fueled by a 24/7 Chef, providing fresh and healthy gourmet meals daily.”

-Floor-to-ceiling writeable walls in every office to facilitate creativity.

-Customizable color lighting in elevators to embrace national clients, and finally, what we feel is the coup de grace…

-Departments organized as “neighborhoods,” each portraying a Zimmerman value — i.e. the “Fearless” neighborhood is lined with punching bags (below).

Fearless Speedbags

This might be the first such type of agency office accoutrement we’ve seen and maybe it’s just a way to take out one’s aggression at times. Or, hell, we’ll just say it’s installed for the symbolism. And finally, here’s one more shot from the new FTL space, which was designed by architectural/design firm, Gensler.

Screen Shot 2014-03-23 at 11

Over the years, Zimmerman has worked with clients ranging from Office Depot and Papa John’s (the latter of which moved to Grey last month) to CBS and White Castle.

Update: Check out quotes from Zimmerman himself on the new space after the jump.

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Here’s a Quick Update to the Zimmerman Tale

So, yes, we have an addendum to the Zimmerman news that may be worth repeating in a separate post because of leadership changes, mainly that Pat Patregnani (this guy) will move into the role of CEO at Omnicom-owned agency while founder Jordan Zimmerman shifts to the founder/chairman post. On another executive note, if you haven’t heard, Andrew Varga has resigned from his post as chief marketing officer of Papa John’s to take on the role of president at Zimmerman, which has been a client.

Thursday Morning Stir

-The Cannes Lions crew has more info for delegates regarding the new Innovation Lions. link

-While we’re on the awards tip, here are your Dubai Lynx 2013 winners. link

-Chicago-based production company BoomThrift has added director John Thompson to its roster for representation.

-Philly-based Red Tettemter + Partners has been on our radar this week, and here’s the agency’s colorful way of welcoming new hires (above).

-Minneapolis-based Martin|Williams rings in St. Patrick’s Day with an online effort for beer brand, Finnegans, which, nicely enough, gives 10o percent of its profits to hunger relief charities. link

-Ad man and Florida Panthers part-owner Jordan Zimmerman has filed for divorce. link

And Now, Some Post-Election Wisdom from Jordan Zimmerman

With the 2012 presidential election now in the books, where do we turn to bring the country together, to unite us as people, to separate wheat from chaff and tell us “how to protect our assets?” Well, until we find that special someone, for now, we’ll have to make due with some sage post-election thoughts from Jordan Zimmerman, namesake of Omnicom-owned, Fort Lauderdale-based agency, Zimmerman.

The self-proclaimed “alpha dog” and “huge success” posted yet another clip on his blog, “You Sleep When You Die,” following the election results and after viewing it above, we can’t figure out if he’s some scary Donald Trump/Donny Deutsch hybrid, a male Suze Orman, an Obama voter or all of the above. All we can tell now is that thanks to the president’s reelection, he will be “parking some of his assets” in Switzerland. You 99 percenters out there should follow suit.